International Business: Global Competition from a European Perspective

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This text explains all the main activities involved in international business, and demonstrates how firms adapt to their changing environment. In addition to an important section on international business activities and operations, the authors also analyze the political, economic, and legal aspects of the international business environment. Particular emphasis is placed on responses to developments in the world economy and on the increasing globalization of business activity. They have provided extensive world-wide coverage, focusing on the major trading nations, European issues (within the EU as well as in Eastern Europe), the emerging economies, and the developing nations.
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Product Details

  • ISBN-13: 9780198782131
  • Publisher: Oxford University Press, USA
  • Publication date: 11/28/2000
  • Edition description: New Edition
  • Pages: 520
  • Product dimensions: 7.10 (w) x 9.20 (h) x 1.20 (d)

Meet the Author

Andrew Harrison is a Senior Lecturer in Economics, University of Teesside and a Visiting Lecturer in Economics, Technical University, Slovakia.

Ertugrul Dalkiran is a Senior Lecturer in Economics, University of Teesside

Ena Elsey is a Senior Lecturer in Economics, University of Teesside.

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Table of Contents

Research Topic: The Globalization of Business
List of Figures
List of Tables
List of Boxes
Learning Activities
Pt. I International business activities 1
1 The Nature of International Business 3
2 Multinational Enterprises 27
3 International Market Entry and Organizational Response 55
Pt. II The International Environment 77
4 The Political, Economic, and Legal Environment 79
5 Culture and Ethics in International Business 101
6 International Institutions and Global Issues 127
7 Integration between Countries 148
8 The World's Major Trading Nations 171
9 The Emerging Economies 191
Pt. III International Trade and Investment 215
10 International Trade and Payments 217
11 Foreign Exchange Markets and Exchange Rate Systems 232
12 Foreign Direct Investment and Collaborative Strategies 249
13 International Competitiveness 272
Pt. IV The European Union 293
14 The Development and Policies of the European Union 295
15 The Single European Market 320
16 European Political and Economic Integration 338
17 The European Union and International Business 360
Pt. V Transition in Eastern Europe 375
18 Economic and Political Challenges for Eastern Europe in 1989 377
19 Privatization in Eastern Europe 394
20 Foreign Direct Investment in Eastern Europe 415
21 The Relationship between the European Union and Eastern Europe 435
22 Doing Business in Eastern Europe 454
Glossary 474
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