International Business: Global Competition from a European Perspective

International Business: Global Competition from a European Perspective

by Andrew Harrison, Ertugrul Dalkiran, Ena Elsey
     
 

ISBN-10: 0198782136

ISBN-13: 9780198782131

Pub. Date: 11/28/2000

Publisher: Oxford University Press, USA

This text explains all the main activities involved in international business, and demonstrates how firms adapt to their changing environment. In addition to an important section on international business activities and operations, the authors also analyze the political, economic, and legal aspects of the international business environment. Particular emphasis is

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Overview

This text explains all the main activities involved in international business, and demonstrates how firms adapt to their changing environment. In addition to an important section on international business activities and operations, the authors also analyze the political, economic, and legal aspects of the international business environment. Particular emphasis is placed on responses to developments in the world economy and on the increasing globalization of business activity. They have provided extensive world-wide coverage, focusing on the major trading nations, European issues (within the EU as well as in Eastern Europe), the emerging economies, and the developing nations.

Product Details

ISBN-13:
9780198782131
Publisher:
Oxford University Press, USA
Publication date:
11/28/2000
Edition description:
New Edition
Pages:
520
Product dimensions:
7.10(w) x 9.20(h) x 1.20(d)

Table of Contents

PART ONE: INTERNATIONAL BUSINESS ACTIVITIES
1. The nature of international business
2. Multinational enterprises
3. International market entry and organizational response
PART TWO: THE INTERNATIONAL ENVIRONMENT
5. The political,economic, and legal environment
6. Culture and ethics in international business
7. International institutions and global issues
8. Integration between countries
The world's major trading nations
The emerging economies
PART THREE: INTERNATIONAL TRADE AND INVESTMENT
9. International trade and payments
10. Foreign exchange markets and exchange rate systems
11. Foreign Direct investment and collaborative strategies
12. International competitiveness
PART FOUR: The European Union
13. The development and policies of the European Union
14. The single European Market
15. European political and economic integration
The European Union and international business
PART FIVE: Transition in Eastern Europe
16. Economic and political challenges for Eastern Europe in 1989
17. Privatization in Eastern Europe
18. Foreign Direct Investment in Eastern Europe
19. The relationship between the European Union and Eastern Europe
Doing business in Eastern Europe

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