International Business Case Studies For the Multicultural Marketplace

International Business Case Studies For the Multicultural Marketplace

by Robert T. Moran, David O. Braaten Ph.D., John Walsh, D.B.A.
     
 

View All Available Formats & Editions

This comprehensive guide presents specific, real-life examples of the strategies and tactics used by some of the world's most successful international businesses and organizations to excel in the global marketplace.

Divided into six major sections, this important book features more than 30 case studies that span critical issues of international

Overview

This comprehensive guide presents specific, real-life examples of the strategies and tactics used by some of the world's most successful international businesses and organizations to excel in the global marketplace.

Divided into six major sections, this important book features more than 30 case studies that span critical issues of international business--globalization; negotiation; marketing; product/service quality; joint ventures and strategic alliances; and culturally diverse workforces. Each case study focuses on a particular company, region, or management style to clearly illustrate proven techniques for capitalizing on the cultural diversity of people, products, and markets.

With contributions from more than two dozen business executives and professors, spanning the globe from Japan, to Germany, China to Mexico, this casebook provides a broad spectrum of current and future approaches to acheiving international and cross-cultural business success.

Product Details

ISBN-13:
9781136012655
Publisher:
Taylor & Francis
Publication date:
01/11/2013
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
416
File size:
3 MB

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >