International Business: Theory and Practice to Themes and Issues in the Modern World Economy / Edition 1

International Business: Theory and Practice to Themes and Issues in the Modern World Economy / Edition 1

by Debra Johnson, Colin Turner
     
 

ISBN-10: 0415248906

ISBN-13: 9780415248907

Pub. Date: 06/24/2003

Publisher: Taylor & Francis

With a challenging new approach to its subject matter, this book addresses international business with globalization as its underlying theme. By illustrating globalization as a phenomenon that is fundamentally altering corporate strategy, this book critiques the complexities of globalization and
its impact on international business. By doing so, it is entirely

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Overview

With a challenging new approach to its subject matter, this book addresses international business with globalization as its underlying theme. By illustrating globalization as a phenomenon that is fundamentally altering corporate strategy, this book critiques the complexities of globalization and
its impact on international business. By doing so, it is entirely unlike other books on the subject.
International Business addresses subjects often neglected by other books, such as MNEs, SMEs and the information economy, while encouraging business students to develop a more international perspective and discard parochial tendencies. With this lucid approach, International Business provides students with an integrated overview of the field that is both theoretical and highly practical.
Case-studies include:
· aiding the globalization of SMEs: the OECD's Bologna Charter
· China and the WTO
· the pharmaceutical industry and the developing world
· RUGMARK: social labelling in action
· the Argentinian financial crisis
·environmental profile of Matsushita Electrical Industrial Company.

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Product Details

ISBN-13:
9780415248907
Publisher:
Taylor & Francis
Publication date:
06/24/2003
Edition description:
Older Edition
Pages:
368
Product dimensions:
6.80(w) x 9.60(h) x 0.80(d)

Table of Contents

List of figures
List of tables
List of case studies
Preface
Abbreviations
Pt. IGlobalization and the International Business Environment1
1Globalization and the changing businesss environment3
2Regional integration and globalization30
3Governance issues in an integrating world economy49
4Development and international production72
Pt. IIEnterprise Issues in the Global Economy99
5Multinationals: conduits of globalization101
6Globalizing small and medium-sized enterprises: the emergence of micronationals126
7The global trading environment within product markets142
8The global trading environment within service markets162
9Global competition issues178
10Culture and ethics198
Pt. IIIChallenges for the Global Resource Base221
11Labour issues in the global economy223
12The International Monetary System: promoting financial integration244
13The global economy as an information economy265
14Greening international business: boon or bust?286
15Energy: the case of a global and globalizing industry312
16International business in a changing world334
Index343

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