International Business: The Challenge of Global Competition with Powerweb, CD, and Cesim / Edition 9

International Business: The Challenge of Global Competition with Powerweb, CD, and Cesim / Edition 9

by Donald Ball, Michael Minor, Wendell H. McCulloch, McCulloch
     
 

ISBN-10: 0072866845

ISBN-13: 9780072866841

Pub. Date: 03/25/2003

Publisher: Glencoe/McGraw-Hill

International Business: The Challenge of Global Competition, 9e, by Ball, McCulloch, Geringer, Frantz and Minor continues to be the textbook of choice for instructors who want comprehensive coverage and adopters who like to cover a broad range of topics and to show students the steps a business must take to go global. More than any other text in this market,

Overview

International Business: The Challenge of Global Competition, 9e, by Ball, McCulloch, Geringer, Frantz and Minor continues to be the textbook of choice for instructors who want comprehensive coverage and adopters who like to cover a broad range of topics and to show students the steps a business must take to go global. More than any other text in this market, International Business, 9e has the most complete and current data available in this market. As the ultimate reference book for the international business student, Ball, McCulloch, Geringer, Frantz and Minor incorporate global examples with the Worldview vignettes within the chapter. Moreover, this text does not limit its focus to huge multi-national corporations; smaller firms are highlighted within each chapter in the Small and Medium-sized Enterprises boxed examples.

Product Details

ISBN-13:
9780072866841
Publisher:
Glencoe/McGraw-Hill
Publication date:
03/25/2003
Edition description:
Older Edition
Product dimensions:
8.74(w) x 10.86(h) x 1.18(d)
Age Range:
11 - 17 Years

Table of Contents

Section I The Nature of International Business

Ch 1 The Rapid Change of Global Business

Ch 2 Trading and Investing in International Business

Ch 3 Economic Theories of International Business

Section 2 The International Environment

Ch 4 The Dynamics of International Organizations

Ch 5 Understanding the International Monetary System

Section 3 The Foreign Environmental Forces

Ch 6 Financial Forces: Influencing International Business

Ch 7 Economic and Socioeconomic Forces

Ch 8 Physical and Environmental Forces

Ch 9 Sociocultural Forces

Ch 10 Political Forces

Ch 11 Legal Forces

Ch 12 Labor Forces

Ch 13 Competitive Forces

Section 4 The Organizational Environment

Ch 14 International Strategy, Organizational Design, and Control

Ch 15 Assessing and Analyzing Markets

Ch 16 Marketing Internationally

Ch 17 Export and Import Practices

Ch 18 Human Resource Management

Ch 19 Financial Management

Ch 20 Global Operations Management: The Third Industrial Revolution

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >