International Business: The Challenge of Global Competition - With Access / Edition 13

International Business: The Challenge of Global Competition - With Access / Edition 13

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by Donald Ball, Michael Geringer, Michael Minor, Jeanne McNett
     
 

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ISBN-10: 0077606124

ISBN-13: 9780077606121

Pub. Date: 01/28/2012

Publisher: McGraw-Hill Education

International Business: The Challenge of Global Competition 13e by Ball, Geringer, McNett, and Minor continues to be the most current, objective and thorough treatment of international business available for students. Enriched with colorful maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors

Overview

International Business: The Challenge of Global Competition 13e by Ball, Geringer, McNett, and Minor continues to be the most current, objective and thorough treatment of international business available for students. Enriched with colorful maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing – a claim no other text can make. In addition, each new copy of International Business 13e includes access to CESIM – an interactive IB simulation developed for industry professionals. Ball et al is the only textbook on the market which features access to CESIM. Only Ball, Geringer, McNett and Minor can offer a complete view of international business as diverse as the backgrounds of business students.

Product Details

ISBN-13:
9780077606121
Publisher:
McGraw-Hill Education
Publication date:
01/28/2012
Edition description:
New Edition
Pages:
536
Sales rank:
144,407
Product dimensions:
8.70(w) x 11.00(h) x 1.00(d)
Age Range:
18 Years

Table of Contents

Section One: The Nature of International Business


Chapter 1 The Rapid Change of International Business


Chapter 2 International Trade and Foreign Direct Investment


Chapter 3 International Institutions from an International Business Perspective

Section Two: International Environmental Forces


Chapter 4 Sociocultural Forces


Chapter 5 Natural Resources and Environmental Sustainability


Chapter 6 Political and Trade Forces


Chapter 7 Intellectual Property and Other Legal Forces


Chapter 8 Understanding the International Monetary System and Financial Forces

Section Three: The Organizational Environment


Chapter 9 International Competitive Strategy


Chapter 10 Organizational Design and Control


Chapter 11 Global Leadership Issues and Practices


Chapter 12 Assessing and Analyzing Markets


Chapter 13 Entry Modes


Chapter 14 Export and Import Practices


Chapter 15 Marketing Internationally


Chapter 16 Global Operations and Supply Chain Management


Chapter 17 Managing Human Resources in an International Context


Chapter 18 International Accounting and Financial Management

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International Business: The Challenge of Global Competition - With Access 5 out of 5 based on 0 ratings. 2 reviews.
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