International Business Handbook

International Business Handbook

by C Michael Hall, Margaret Tatich
     
 

ISBN-10: 0789000822

ISBN-13: 9780789000828

Pub. Date: 02/28/2004

Publisher: Taylor & Francis

Get the advantage you need to compete in the worldwide food and wine tourism marketplace! Wine, Food, and Tourism Marketing is an overview of contemporary practices and trends in food and wine tourism marketing. International in scope, the book draws on studies from Canada, England, France, New Zealand, South Africa, and Scotland for analyses of contemporary

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Overview

Get the advantage you need to compete in the worldwide food and wine tourism marketplace! Wine, Food, and Tourism Marketing is an overview of contemporary practices and trends in food and wine tourism marketing. International in scope, the book draws on studies from Canada, England, France, New Zealand, South Africa, and Scotland for analyses of contemporary practices and trends that help you develop, implement, and maintain strategic competitive advantages. The book looks at case studies of business operations, seasonality, destination image, and the development of business networks. Equally valuable as a professional resource for practitioners and as a textbook for upper-level and graduate students in tourism, hospitality, and wine and food studies, Wine, Food, and Tourism Marketing examines the importance of food and wine tourism to rural regional development. The book presents destination management planning and marketing initiatives for specific markets that can be easily adapted and applied to a wider range of wine tourism settings. Tourism marketing researchers and academics address vital issues such as the importance of collective marketing strategies, viticulture, design factors for online tourism information, and the use of food images in promotional material and positioning strategies.

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Product Details

ISBN-13:
9780789000828
Publisher:
Taylor & Francis
Publication date:
02/28/2004
Series:
A Monograph Published Simultaneously As the Journal of Quality Assurance in Hospitality and Tourism Series
Pages:
190
Product dimensions:
6.00(w) x 8.60(h) x 0.70(d)

Table of Contents

  • Preface
  • Non-Resident Wine Tourist Markets: Implications for British Columbia’s Emerging Wine Tourism Industry
  • The Organization of Wine Tourism in France: The Involvement of the French Public Sector
  • Cider and the Marketing of the Tourism Experience in Somerset, England: Three Case Studies
  • Positioning an Emerging Wine Route in the Niagara Region: Understanding the Wine Tourism Market and Its Implications for Marketing
  • An Analysis of Regional Positioning and Its Associated Food Images in French Tourism Regional Brochures
  • The Role of Local and Regional Food in Destination Marketing: A South African Situation Analysis
  • Wine and Tourism at the “Fairest Cape”: Post-Apartheid Trends in Western Cape Province and Stellenbosch
  • Policy, Support and Promotion for Food-Related Tourism Initiatives: A Marketing Approach to Regional Development
  • Seasonality in New Zealand Winery Visitation: An Issue of Demand and Supply
  • Index
  • Reference Notes Included

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