International Business / Edition 2

International Business / Edition 2

3.0 2
by John J. Wild, Jerry C. Han, Kenneth L. Wild, Han Jerry C. Y.
     
 

This book features a dynamic portrayal of international business that makes the subject lively, topical, and enjoyable. It includes examples of companies from around the world, and provides readers with an unbiased, global perspective on business. Clear, straightforward explanations and informative illustrations make this book accessible to all learners. A six-part… See more details below

Overview

This book features a dynamic portrayal of international business that makes the subject lively, topical, and enjoyable. It includes examples of companies from around the world, and provides readers with an unbiased, global perspective on business. Clear, straightforward explanations and informative illustrations make this book accessible to all learners. A six-part organization covers an overview of international business, national business environments, international trade and investment, the international financial system, international strategy and market analysis, and international business management. For anyone who wants to understand the people, culture, geography, and politics of international business.

Product Details

ISBN-13:
9780130353115
Publisher:
Prentice Hall
Publication date:
07/24/2002
Edition description:
2ND
Pages:
528
Product dimensions:
7.88(w) x 10.08(h) x 0.86(d)

Meet the Author

Table of Contents

Preface
About the Authors
Special Features
Pt. 1Global Business Environment2
1International Business Today2
Pt. 2National Business Environments38
2Culture in Business38
3Politics and Law in Business74
4Economic Systems and Development108
Pt. 3International Trade and Investment136
5International Trade136
6Business-Government Trade Relations164
7Foreign Direct Investment192
8Regional Economic Integration220
Pt. 4The International Financial System248
9International Financial Markets248
10International Monetary System278
Pt. 5International Business Management310
11Planning and Organizing International Operations310
12Analyzing International Opportunities338
13Selecting and Managing Entry Modes368
14Developing and Marketing Products400
15Launching and Managing Production426
16Hiring and Managing Employees450
AcrossFrontiers Video Cases473
Notes, Sources, and Credits494
Glossary505
Name/Company Index511
Subject Index517

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