International Business / Edition 2

International Business / Edition 2

3.0 2
by John J. Wild, Jerry C. Han, Kenneth L. Wild, Han Jerry C. Y.
     
 

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ISBN-10: 0130353116

ISBN-13: 9780130353115

Pub. Date: 07/24/2002

Publisher: Prentice Hall

This book features a dynamic portrayal of international business that makes the subject lively, topical, and enjoyable. It includes examples of companies from around the world, and provides readers with an unbiased, global perspective on business. Clear, straightforward explanations and informative illustrations make this book accessible to all learners. A six-part

Overview

This book features a dynamic portrayal of international business that makes the subject lively, topical, and enjoyable. It includes examples of companies from around the world, and provides readers with an unbiased, global perspective on business. Clear, straightforward explanations and informative illustrations make this book accessible to all learners. A six-part organization covers an overview of international business, national business environments, international trade and investment, the international financial system, international strategy and market analysis, and international business management. For anyone who wants to understand the people, culture, geography, and politics of international business.

Product Details

ISBN-13:
9780130353115
Publisher:
Prentice Hall
Publication date:
07/24/2002
Edition description:
2ND
Pages:
528
Product dimensions:
7.88(w) x 10.08(h) x 0.86(d)

Table of Contents

I. GLOBAL BUSINESS ENVIRONMENT.

1. International Business Today.

II. NATIONAL BUSINESS ENVIRONMENTS.

2. Culture in Business.
3. Politics and Law in Business.
4. Economic Systems and Development.

III. INTERNATIONAL TRADE AND INVESTMENT.

5. International Trade.
6. Business-Government Trade Relations.
7. Foreign Direct Investment.
8. Regional Economic Integration.

IV. THE INTERNATIONAL FINANCIAL SYSTEM.

9. International Financial Markets.
10. International Monetary System.

V. INTERNATIONAL BUSINESS MANAGEMENT.

11. Planning and Organizing International Operations.
12. Analyzing International Opportunities.
13. Selecting and Managing Entry Modes.
14. Developing and Marketing Products.
15. Launching and Managing Production.
16. Hiring and Managing Employees.
Notes, Sources, and Credits.
Glossary.
Name/Company Index.
Subject Index.

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International Business 3 out of 5 based on 0 ratings. 2 reviews.
K12Teacher More than 1 year ago
Passing or failing the course is the student's responsibility, not the textbook author's.
Anonymous More than 1 year ago