International Business / Edition 2

International Business / Edition 2

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by Michael R. Czinkota, Ilkka A. Ronkainen, Pietra Rivoli
     
 

Reflecting recent developments and current interests, this text provides a strong theoretical basis as well as a practical examination of actual practice and real-world cases. The book describes the environment in which business operates, the process of business preparation and market entry, strategy and operations, and the impact of international business. Czinkota… See more details below

Overview

Reflecting recent developments and current interests, this text provides a strong theoretical basis as well as a practical examination of actual practice and real-world cases. The book describes the environment in which business operates, the process of business preparation and market entry, strategy and operations, and the impact of international business. Czinkota and Ronkainen teach marketing at international business at Georgetown University. Moffett teaches finance and international business at the American Graduate School of International Management. Annotation c. Book News, Inc., Portland, OR

Product Details

ISBN-13:
9780030546181
Publisher:
Dryden Press FL
Publication date:
10/01/1991
Series:
Series in Management
Edition description:
2nd ed
Pages:
768
Product dimensions:
8.40(w) x 10.40(h) x 1.70(d)

Table of Contents

Prefacevii
Part 1The Impact of International Business1
1The International Business Imperative2
2Culture and International Business30
3National Trade and Investment Policies61
4Politics and Laws90
Part 2Theoretical Foundations115
5The Theory of International Trade and Investment116
6The International Economic Activity of the Nation: The Balance of Payments143
Part 3The International Business Environment163
7International Financial Markets164
8Economic Integration193
9Market Transitions223
Part 4International Business Preparation and Market Entry243
10International Business Research244
11International Business Entry and Expansion275
12Strategic Planning in International Business304
Part 5International Business Strategy and Operations329
13International Marketing330
14International Services366
15International Logistics and Supply-Chain Management387
16Multinational Financial Management418
17International Accounting and Taxation451
18International Human Resource Management474
19Organization, Implementation, and Control of International Operations503
20The Future532
Cases561
Part 1 Cases
Part 2 Cases
Part 3 Cases
Part 4 Cases
Part 5 Cases
Glossary643
Credits654
Name Index655
Subject Index662
Update 2003681
Opening Vignette: Update 2003683
International Business in the Aftermath of September 11, 2001683
China after WTO Membership688
Global Perspective Price Wars in China691
Cases

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