International Business / Edition 2

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Overview

International Business, 6th edition presents an up-to-date and complete exploration of international business issues and practice. The authors' experience as both practitioners and academics brings a balanced and seasoned voice to the text. The text is built upon a strong foundation of theory and includes current examples, cases, and insights showing how global businesses apply these concepts. The text examines the role and impact of culture and also includes numerous current world maps, helping readers develop and refine a global perspective.
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Editorial Reviews

Booknews
New edition of a text first published in 1989, covering operational concerns of small, medium, and large international or multinational businesses, as well as policy aspects reflecting the concerns of the US and other governments. Arrangement is in five sections on basic concepts of theory and practice, the international business environment and institutions, business-government interface, preparation for market entry, and strategic management issues. Updates include increased emphasis on ethics, the environment, diversity, and a global perspective. Annotation c. by Book News, Inc., Portland, Or.
Booknews
Reflecting recent developments and current interests, this text provides a strong theoretical basis as well as a practical examination of actual practice and real-world cases. The book describes the environment in which business operates, the process of business preparation and market entry, strategy and operations, and the impact of international business. Czinkota and Ronkainen teach marketing at international business at Georgetown University. Moffett teaches finance and international business at the American Graduate School of International Management. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780030546181
  • Publisher: Dryden Press FL
  • Publication date: 10/1/1991
  • Series: Series in Management
  • Edition description: 2nd ed
  • Edition number: 2
  • Pages: 768
  • Product dimensions: 8.40 (w) x 10.40 (h) x 1.70 (d)

Table of Contents

Preface vii
Part 1 The Impact of International Business 1
1 The International Business Imperative 2
2 Culture and International Business 30
3 National Trade and Investment Policies 61
4 Politics and Laws 90
Part 2 Theoretical Foundations 115
5 The Theory of International Trade and Investment 116
6 The International Economic Activity of the Nation: The Balance of Payments 143
Part 3 The International Business Environment 163
7 International Financial Markets 164
8 Economic Integration 193
9 Market Transitions 223
Part 4 International Business Preparation and Market Entry 243
10 International Business Research 244
11 International Business Entry and Expansion 275
12 Strategic Planning in International Business 304
Part 5 International Business Strategy and Operations 329
13 International Marketing 330
14 International Services 366
15 International Logistics and Supply-Chain Management 387
16 Multinational Financial Management 418
17 International Accounting and Taxation 451
18 International Human Resource Management 474
19 Organization, Implementation, and Control of International Operations 503
20 The Future 532
Cases 561
Part 1 Cases
Part 2 Cases
Part 3 Cases
Part 4 Cases
Part 5 Cases
Glossary 643
Credits 654
Name Index 655
Subject Index 662
Update 2003 681
Opening Vignette: Update 2003 683
International Business in the Aftermath of September 11, 2001 683
China after WTO Membership 688
Global Perspective Price Wars in China 691
Cases
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