International Business / Edition 7

International Business / Edition 7

by Michael Czinkota, Michael Moffett, Ilkka Ronkainen
     
 

ISBN-10: 9814246050

ISBN-13: 9789814246057

Pub. Date:

Publisher: CENGAGE Learning

International Business, 7th edition presents an up-to-date and complete exploration of international business issues and practice. The author’s experience as both practitioners and academics brings a balanced and seasoned voice to the text. The text is built upon a strong foundation of theory and includes current examples, cases and insights showing how global…  See more details below

Overview

International Business, 7th edition presents an up-to-date and complete exploration of international business issues and practice. The author’s experience as both practitioners and academics brings a balanced and seasoned voice to the text. The text is built upon a strong foundation of theory and includes current examples, cases and insights showing how global businesses apply these concepts. The text examines the role and impact of culture and also includes numerous current world maps, helping learners develop and refine a global perspective.

Product Details

ISBN-13:
9789814246057
Publisher:
CENGAGE Learning

Table of Contents

PART I: IMPACT

Chapter 1 The International Business Imperative

PART II: FOUNDATIONS

Chapter 2 Trade and Investment

Chapter 3 The Theory of Trade and Investment

Chapter 4 The Balance of Payments

Part II Cases:

Iceland 2006: A Small Country in a Global Capital Market

The Venezuelan Bolivar Black Market

Will Tire Tariffs Launch a Trade Dispute?

The Catfish Dispute

PART III: ENVIRONMENT

Chapter 5 Culture

Chapter 6 Politics and Law

Chapter 7 Financial Markets

Chapter 8 Economic Integration, Emerging and Developing markets

Part III Cases:

Mattel's Chinese Sourcing Crisis of 2007

Nine Dragon's Paper

The H1-B

The Banana Wars

MG Rover Plant

PART IV: STRATEGY

Chapter 9 Strategic Planning

Chapter 10 Corporate Governance and Reform,

Chapter 11 Coordination, Implementation, and Control (incl. Knowledge Transfer)

Chapter 12 Building the Knowledge Base (Research Tools)

Chapter 13 Entry and Expansion

Part IV Cases

Koch Industries Acquires Georgia Pacific

Petroleum Development and The Curse of Oil

Honey Land

Tao kae noi Seaweed Snack

PART V: OPERATIONS

Chapter 14 Marketing

Chapter 15 Services

Chapter 16 Logistics

Chapter 17 Financial Management

Chapter 18 Human Resource Management

Chapter 19 New Horizons

Part V Cases:

Nova Macedonia

Porsche Changes Tack

When Diamonds Weep

The Market Entry Strategy Social Approach

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