International Business / Edition 1

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2002 Hard cover 6th 2003 ed. New. No dust jacket. lt shelf wear...Book Is Clean, Tight & Unmarked! Glued binding. Paper over boards. 752 p. Contains: Illustrations. Audience: ... General/trade. Read more Show Less

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International Business, 6th edition presents an up-to-date and complete exploration of international business issues and practice. The authors' experience as both practitioners and academics brings a balanced and seasoned voice to the text. The text is built upon a strong foundation of theory and includes current examples, cases, and insights showing how global businesses apply these concepts. The text examines the role and impact of culture and also includes numerous current world maps, helping readers develop and refine a global perspective.

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Editorial Reviews

New edition of a text first published in 1989, covering operational concerns of small, medium, and large international or multinational businesses, as well as policy aspects reflecting the concerns of the US and other governments. Arrangement is in five sections on basic concepts of theory and practice, the international business environment and institutions, business-government interface, preparation for market entry, and strategic management issues. Updates include increased emphasis on ethics, the environment, diversity, and a global perspective. Annotation c. by Book News, Inc., Portland, Or.
Reflecting recent developments and current interests, this text provides a strong theoretical basis as well as a practical examination of actual practice and real-world cases. The book describes the environment in which business operates, the process of business preparation and market entry, strategy and operations, and the impact of international business. Czinkota and Ronkainen teach marketing at international business at Georgetown University. Moffett teaches finance and international business at the American Graduate School of International Management. Annotation c. Book News, Inc., Portland, OR (
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Product Details

  • ISBN-13: 9780324176605
  • Publisher: South-Western
  • Publication date: 7/28/2002
  • Edition description: REV
  • Edition number: 1
  • Pages: 752
  • Product dimensions: 8.72 (w) x 11.00 (h) x 1.25 (d)

Meet the Author

Michael R. Czinkota is one of the foremost experts on international business and marketing in the world. His insights and counsel are frequently sought by the media, global companies and governments all over the world. He is a frequent speaker on issues related to trade, trade policy and global business strategies. He has served in the U.S. Government as Deputy Assistant Secretary of Commerce, where he was responsible for trade analysis, support of trade negotiations and retaliatory actions, and policy coordination for international finance, investment, and monetary affairs. He currently serves on the faculty of The McDonough School of Business at Georgetown University.

Ilkka Ronkainen, a leading expert in the areas of international business and marketing, has served on the faculty of The McDonough School of Business at Georgetown University for the past 20 years. In addition, he is the Director of the "School of Business" program in Hong Kong. He is docent of international marketing at the Helsinki School of Economics and frequently teaches executive classes in Europe, Asia, South America as well as the United States.

Michael H. Moffett is currently Associate Professor of Finance and International Business at Thunderbird, The American Graduate School of International Management. Dr. Moffett has a B.A. in economics from the University of Texas at Austin (1977), an M.S. in Resource Economics from Colorado State University (1979), and M.A. and Ph.D. in International Economics from the University of Colorado, Boulder (1985). Dr. Moffett has lectured at a number of universities around the world, including the Aarhus School of Business (Denmark), the Helsinki School of Economics andBusiness Administration (Finland), the Norwegian School of Economics (Norway) and the University of Ljubljana (Slovenia). Dr. Moffett has also lectured at a number of universities in the United States including Trinity College, Washington D.C., and the University of Colorado, Boulder. He is a former visiting research fellow at the Brookings Institution and he recently completed a two-year visiting professorship in the Department of International Business at the University of Michigan, Ann Arbor. Michael Moffett's research publications have appeared in a number of academic journals, including the Journal of International Money and Finance, the Journal of Financial and Quantitative Analysis, Contemporary Policy Issues, and the Journal of International Financial Management and Accounting. He is co-author of Multinational Business Finance, sixth edition, 1992 with David Eiteman and Arthur Stonehill, as well as co-editor with Arthur Stonehill of Transnational Financial Management for the Unived National Centre for Transnational Corporations, 1993. He is a continuing contributor to numerous collective works in the fields of international finance and international business. Dr. Moffett has also consulted with a number of private firms both in the United States and Europe.

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Table of Contents

Preface vii
Part 1 The Impact of International Business 1
1 The International Business Imperative 2
2 Culture and International Business 30
3 National Trade and Investment Policies 61
4 Politics and Laws 90
Part 2 Theoretical Foundations 115
5 The Theory of International Trade and Investment 116
6 The International Economic Activity of the Nation: The Balance of Payments 143
Part 3 The International Business Environment 163
7 International Financial Markets 164
8 Economic Integration 193
9 Market Transitions 223
Part 4 International Business Preparation and Market Entry 243
10 International Business Research 244
11 International Business Entry and Expansion 275
12 Strategic Planning in International Business 304
Part 5 International Business Strategy and Operations 329
13 International Marketing 330
14 International Services 366
15 International Logistics and Supply-Chain Management 387
16 Multinational Financial Management 418
17 International Accounting and Taxation 451
18 International Human Resource Management 474
19 Organization, Implementation, and Control of International Operations 503
20 The Future 532
Cases 561
Part 1 Cases
Part 2 Cases
Part 3 Cases
Part 4 Cases
Part 5 Cases
Glossary 643
Credits 654
Name Index 655
Subject Index 662
Update 2003 681
Opening Vignette: Update 2003 683
International Business in the Aftermath of September 11, 2001 683
China after WTO Membership 688
Global Perspective Price Wars in China 691
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