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International Communication: Continuity and Change / Edition 2
     

International Communication: Continuity and Change / Edition 2

by Daya Kishan Thussu
 

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ISBN-10: 034088892X

ISBN-13: 9780340888926

Pub. Date: 07/31/2006

Publisher: Bloomsbury Academic

International Communication examines the profound changes that have taken place, and are continuing to take place at an astonishing speed, in international media and communication since the beginning of the new millennium.

Building on the success of the first edition, the second edition maps out the expansion of media and telecommunications corporations within

Overview

International Communication examines the profound changes that have taken place, and are continuing to take place at an astonishing speed, in international media and communication since the beginning of the new millennium.

Building on the success of the first edition, the second edition maps out the expansion of media and telecommunications corporations within the macro-economic context of liberalization, deregulation, and privatization. It then goes on to explore the impact of such growth on audiences in different cultural contexts and from regional, national, and international perspectives. Each chapter contains engaging case studies on topics that exemplify the main concepts and arguments, including Al-Jazeera, the global reach of Bollywood, and the globalization of "reality television." International Communication, Second Edition, is essential reading for all communication and media studies

Features
* The only single-authored volume that deals coherently with the complex global, political, economic, and technological contexts in which media and culture operate.
* Fully updated to include developments since the beginning of the new millennium.
* New case studies throughout, including the "Murdochization" of media, the Al-Jazeera phenomenon, mobile communication, and China and global media.
* New pedagogical features, including discussion questions, suggestions for further reading, and notes on key terms.

Product Details

ISBN-13:
9780340888926
Publisher:
Bloomsbury Academic
Publication date:
07/31/2006
Series:
Hodder Arnold Publication Series
Edition description:
Second Edition
Pages:
384
Sales rank:
324,402
Product dimensions:
6.10(w) x 9.10(h) x 0.70(d)

Table of Contents

Introduction
Chapter 1 Historical Context of International Communication
Case studies:
The rise of Reuters
Covert communication - Radio Free Europe/Radio Liberty
Development Communication – Satellite Instructional Television Experiment
Edutainment
Chapter 2 Approaches to Theorising International Communication
Chapter 3 Creating a Global Communications Infrastructure
Case studies:
Intelsat
The 'Murdochization' of media
GATS and the global audio-visual industry
ICANN and international communication
Chapter 4 The Global Media Marketplace
Case studies:
Televising sport globally - ESPN
CNN – 'the world's news leader'
Global Advertising
Representations of Africa in global imagery
Chapter 5 Communications and Cultural Globalization
Case studies:
Catching them young - children's television
Glocalization of MTV
Bollywood-Hollywood synergies
The globalization of 'reality television'
Chapter 6 Contra-flow in Global Media
Case studies:
Al-Jazeera and the Arab public sphere
China's external communication
TV Globo – the Latin soap factories
Nollywood
Chapter 7 International Communication in the Age of Mobile Internet
Case studies:
'The Facebook revolution'
The Googalization of global communication
Mobile networked media – the Nadia story
'The YouTube effect'
WikiLeaks
Appendix 1 Chronology of International Communication
Appendix 2 Glossary
Appendix 3 Website addresses

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