International Communications Strategy: Developments in Cross-Cultural Communications, PR and Social Media

International Communications Strategy: Developments in Cross-Cultural Communications, PR and Social Media

by Silvia Cambie, Yang-May Ooi
     
 

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ISBN-10: 074945329X

ISBN-13: 9780749453299

Pub. Date: 08/28/2009

Publisher: Kogan Page, Ltd.

Social media have opened new channels of international communication, allowing communities across the world to come together instantaneously. 

International Communications Strategy is about the opportunities and challenges this situation creates for PR practitioners.  Effective cross-cultural communication requires knowledge of social media as

Overview

Social media have opened new channels of international communication, allowing communities across the world to come together instantaneously. 

International Communications Strategy is about the opportunities and challenges this situation creates for PR practitioners.  Effective cross-cultural communication requires knowledge of social media as well as an understanding of online and offline cultures.  Moreover, communication practitioners are now expected to provide strategic advice and help executives engage with stakeholders in various parts of the world.

Containing case studies of cross-cultural communication as well as information on alternative communication approaches, this book prepares practitioners to give strategic communication guidance to senior management or clients.

Product Details

ISBN-13:
9780749453299
Publisher:
Kogan Page, Ltd.
Publication date:
08/28/2009
Edition description:
New Edition
Pages:
256
Product dimensions:
6.00(w) x 9.40(h) x 1.00(d)

Table of Contents

Part 1   International communications

1.         The world we live in  

2.         Rethinking public relations    

3.         The global language of corporate social responsibility          

4.         The dawn of leadership communication        

5.         The day after  

Part 2   The role of social media in international communications

6.         The cultural landscape of social media          

7.         Social media as a part of life  

8.         Authenticity and trust

9.         Connecting communities       

10.       Encouraging new forms of expression           

11.       The next frontier: multimedia and beyond

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