International Entrepreneurship: Starting, Developing, and Managing a Global Venture / Edition 2

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Overview

Combining robust narrative with a wide variety of interesting cases, International Entrepreneurship: Starting, Developing, and Managing a Global Venture shows how entrepreneurs can conduct business activities across national boundaries and succeed in today’s hypercompetitive world. Robert Hisrich shows how entrepreneurs can develop the skills to identify opportunities and then manage these opportunities on a global basis. The Second Edition provides increased attention to culture, and reflects recent changes in our increasingly globalized world.
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Editorial Reviews

Charles Wankel
“Hisrich’s International Entreneurship is the leading book on the subject. It is very current and bolstered by many helpful charts and tables.”
Donald Kopka Jr.
“This textbook serves as a good introduction to international entrepreneurship, avoiding excessive theoretical discussion, and providing basic knowledge.”
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Product Details

  • ISBN-13: 9781452217390
  • Publisher: SAGE Publications
  • Publication date: 1/24/2012
  • Edition description: Second Edition
  • Edition number: 2
  • Pages: 536
  • Sales rank: 687,901
  • Product dimensions: 7.40 (w) x 9.00 (h) x 0.80 (d)

Meet the Author

Dr. Robert D. Hisrich is the Bridgestone Chair of International Marketing and Associate Dean of Graduate and International Programs at Kent State University and president of H&B Associates, a marketing and management consulting firm he founded. Dr. Hisrich received his MBA and PhD degrees from University of Cincinnati and honorary doctorate degrees from Chuvash State University (Russia) and the University of Miskolc (Hungary). He has authored or co-authored 35 books, including Technology Entrepreneurship: Creating, Capturing, and Protecting Value, Second Edition (with Thomas N. Duening and Michael A. Lechter, Academic Press, 2015), Marketing for Entrepreneurs and SMEs: A Global Perspective (with Maja Konecnik Ruzzier and Mitja Ruzzier, Edward Elgar, 2014), Managing Innovation and Entrepreneurship (with Claudine Kearney, SAGE Publications, 2014), Governpreneurship: Establishing a Thriving Entrepreneurial Spirit in Government (with Amr Al-Dabbagh, Edward Elgar, 2013), International Entrepreneurship: Starting, Developing and Managing a Global Venture, Second Edition (SAGE, 2013), Entrepreneurship: Starting, Developing, and Managing a New Enterprise, Ninth Edition (with Michael P. Peters and Dean A. Shepherd, McGraw-Hill, 2013), and Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company (with Claudine Kearney, McGraw-Hill, 2011). The author of more than 300 articles on entrepreneurship, international business management, and venture capital, he has instituted academic and training programs in Hungary, Russia, China, Saudi Arabia, and the UAE.

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Table of Contents

Part I. International Entrepreneurship and Entreneurship Opportunities
1. Importance of International Entrepeneurship
Profile: Kandahar Treasure
Chapter Objectives
Introduction
International Versus Domestic Entrepreneurship
Motivations to Go Global
Traits of an International Entrepreneur
The Importance of Global Business
Summary
Questions for Discussion
Chapter Exercises
References
Suggested Readings
2. Globalization and the International Environment
Profile: Wing Zone
Chapter Objectives
Introduction
Strategic Effects of Going Global
Strategic Issues
Opportunities and Barriers to International Trade
Important Considerations
Summary
Questions for Discussion
Chapter Exercises
References
Suggested Readings
3. Cultures and International Entrepreneurship
Profile: Jack Ma
Chapter Objectives
Introduction
Nature of Culture
Seven Cultural Determinants
Cultural Dimensions and Leadership
Summary
Questions for Discussion
Chapter Exercises
References
Suggested Readings
4. Developing the Global Business Plan
Profile: TOMS Shoes
Chapter Objectives
Introduction
Opportunity Analysis Plan
Purpose of a Global Business Plan
Aspects of a Global Business Plan
Do's and Don’ts of the Global Business Plan
Sample Global Business Plan
Summary
Questions for Discussion
Chapter Exercises
References
Suggested Readings
Part II: Entering the Global Market
5. Selecting International Business Opportunities
Profile: Frontera Foods
Chapter Objectives
Introduction
Foreign Market Selection Model
Developing Foreign Market Indicators
Primary Versus Secondary Foreign Market Data
Sources of Country Market Data
Competitive Positioning
International Competitive Information
Summary
Questions for Discussion
Chapter Exercises
References
Suggested Readings
6. International Legal Concerns
Profile: Brooklyn Industries
Chapter Objectives
Introduction
Political Activity
Political Risk
Legal Considerations and Regulations
Intellectual Property and Organizational Form
Patents
Trademarks
Copyright
Trade Secrets
Licensing
Contracts
Business Ethics in a Global Setting
Summary
Questions for Discussion
Chapter Exercises
References
Suggested Readings
7. Alternative Entry Strategies
Profile: Blank Label
Chapter Objectives
Introduction
Formulating the Global Strategy
Timing of Market Entry
Scale of Entry
Foreign Market Entry Modes
Entrepreneurial Partnering
Summary
Questions for Discussion
Chapter Exercises
References
Suggested Readings
Part III: Managing the Global Entrepreneurial Enterprise
8. The Global Monetary System
Profile: Tiffany & Co.
Chapter Objectives
Introduction
Foreign Exchange
Aspects of the Foreign Exchange Market
Nature of the Foreign Exchange Market
Foreign Exchange Rate Fluctuations
The Global Capital Market
Balance of Payments
Role of the International Monetary Fund and World Bank
Trade Financing
Summary
Questions for Discussion
Chapter Exercises
Suggested Readings
9. Global Marketing and R&D
Profile: Spanx
Chapter Objectives
Introduction
Technological Environment
Product Policy and Total Quality
International Research and Development
Developing the Global Marketing Mix
Summary
Questions for Discussion
Chapter Exercises
References
Suggested Readings
10. Global Human Resource Management
Profile: Bonobos
Chapter Objectives
Introduction
Motivation Across Cultures
Sources and Types of Human Capital
Selection Criteria
The Global Mindset
Selection Procedures
Compensation Issues
The Hiring Process
Summary
Questions for Discussion
Chapter Exercises
References
Suggested Readings
11. Implementing and Managing a Global Entrepreneurial Strategy
Profile: Red Bull
Chapter Objectives
Introduction
Global Strategic Planning
Global Organizational Structure
Overall Organizational Structure
Authority and Global Decisions
Controlling the Global Venture
Managing Chaos
Summary
Questions for Discussion
Chapter Exercises
References
Suggested Readings
Part IV: Cases
Case: Beijing Sammies
Case: Federal Express
Case: Fitz-Ritter Wine Estate
Case: Intelligent Leisure Solutions
Case: Logisys
Case: Mayu LLC
Case: Motrada Ltd.
Case: Parsek LLC
Case: Sedo.com
Case: Trimo
Case: UniMed and EduMed
Maktabi Sample Global Business Plan
Index
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