International Franchising in Emerging Markets: Central and Eastern Europe and Latin America

Overview

Accounting for 80% of the world’s population and 60% of its natural resources, emerging markets present franchisors with the greatest potential for long-term growth. In fact, the U.S. Department of Commerce has estimated that 75% of the expected growth in world trade over the next two decades will come from emerging countries.

International Franchising in Emerging Markets: Central and Eastern Europe and Latin America shows you how to expertly navigate this next dynamic ...

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2001 Hard Cover New New 6" x 9" Perfect Bound, 318 Pages. Accounting for 80% of the world's population and 60% of its natural resources, emerging markets present franchisors ... with the greatest potential for long-term growth. In fact, the U.S. Department of Commerce has estimated that 75% of the expected growth in world trade over the next two decades will come from emerging countries. This book from CCH will help you avoid potential pitfalls, enter these markets with confidence, and stack the odds for success in your favor. International Franchising in Emerging Markets: Central and Eastern Europe and Latin America shows you how to expertly navigate this next dynamic franchising frontier. A companion volume, International Franchising in Emerging Markets: China, India and Other Asian Countries, examines other important regions. Read more Show Less

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Overview

Accounting for 80% of the world’s population and 60% of its natural resources, emerging markets present franchisors with the greatest potential for long-term growth. In fact, the U.S. Department of Commerce has estimated that 75% of the expected growth in world trade over the next two decades will come from emerging countries.

International Franchising in Emerging Markets: Central and Eastern Europe and Latin America shows you how to expertly navigate this next dynamic franchising frontier.This book from CCH will help you avoid potential pitfalls, enter these markets with confidence, and stack the odds for success in your favor.

International Franchising in Emerging Markets: Central and Eastern Europe and Latin America is a must for all professionals and academics with an interest in international franchising.

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Product Details

  • ISBN-13: 9780808006367
  • Publisher: C C H, Incorporated
  • Publication date: 5/1/2001
  • Pages: 324

Table of Contents


• Foreword by Martin Mendelsohn
• Executive Summaries
• Introduction
• Franchising Successfully Circles the Globe
• International Business Format Franchising and Retail Entrepreneurship
• Franchising as a Source of Technology Transfer to Developing Countries
• Modular Approach to Branding and Operations
• Interdependence Within Marketing Networks
• Franchising in Russia
• Hospitality Franchising in Russia for the 21st Century
• Franchising as Tool for SME Development—Central European Countries
• Central Europe: Franchising in Slovenia
• Bulgaria—Economic Development and Franchising
• Franchising in the Internationalization of Business: Croatia
• World-Class Franchising: Brazil
• NAFTA and Franchising
• Globalizing Through Franchising: Mexico
• Strategic Alliances: The Entry of Silver Streak Restaurant Corp. into Mexico
• Final Reflections on International Franchising in Emerging Markets

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