2001 Hard Cover New New 6" x 9" Perfect Bound, 318 Pages. Accounting for 80% of the world's population and 60% of its natural resources, emerging markets present franchisors
with the greatest potential for long-term growth. In fact, the U.S. Department of Commerce has estimated that 75% of the expected growth in world trade over the next two decades will come from emerging countries. This book from CCH will help you avoid potential pitfalls, enter these markets with confidence, and stack the odds for success in your favor. International Franchising in Emerging Markets: Central and Eastern Europe and Latin America shows you how to expertly navigate this next dynamic franchising frontier. A companion volume, International Franchising in Emerging Markets: China, India and Other Asian Countries, examines other important regions.
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