The International Handbook of Electronic Commerce

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Overview

The International Handbook of Electronic Commerce covers all aspects of the hot topic-e-commerce!

The Handbook is designed to assist managers in implementing electronic commerce in their organizations, improving its efficiency and viability, and safeguarding and maintaining e-commerce systems. It is designed as a practical “how to” guide, offering extensive examples to illustrate practical applications.

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Editorial Reviews

From the Publisher
"The revised edition of The International Handbook of Electronic Commerce covers all aspects of electronic commerce and is a business library pick designed to help managers implement and update electronic commerce in a business. The focus is on a 'how to' guide providing extensive examples of typical real-world applications. Tools and techniques illustrated by these examples can be easily adopted or modified to suit a company's needs and includes checklists, exhibits, and step-by-step instructions for implementation. A 'must' for any serious move towards e-commerce applications."

"This handbook includes cutting-edge topics such as 3-D imaging; mobile commerce; and digital wallets... A table on e-commerce business models such as reverse auctions is useful. Summing Up: Recommended."

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Product Details

  • ISBN-13: 9781906403447
  • Publisher: Global Professional Publishing
  • Publication date: 2/28/2010
  • Edition description: Revised Edition
  • Pages: 210
  • Product dimensions: 6.10 (w) x 9.10 (h) x 0.70 (d)

Meet the Author

Jae K. Shim is Professor of Business Administration at California State University, Long Beach, and a consultant for over twenty years. He is also president of the National Business Review Foundation.
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Table of Contents

What this Book Will Do for You
About the Author
1) The Growth of Electronic Commerce
2) What is Electronic Commerce?
3) World Wide Web and Electronic Commerce
4) Intranet and Extranet
5) Marketing and Advertising
6) Electronic Data Exchange and XML
7) Electronic Banking and Payments
8) Network Security
9) Legal, Ethical, and Tax Issues of Electronic Commerce
10) Assurance Services
11) Establishing a Presence on the Web and Business Online Strategies
Glossary
Index
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