International Management: Managing Across Borders and Cultures

International Management: Managing Across Borders and Cultures

by Helen Deresky
     
 

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Key Benefit: International Management, 6/e, explores the dynamic global environment of business management, by exploring political, legal, technological, competitive and cultural factors that shape corporations worldwide.
Key Topics: The author examines cross-cultural management, competitive strategy, and current trends in the global arena.

Market:

Overview

Key Benefit: International Management, 6/e, explores the dynamic global environment of business management, by exploring political, legal, technological, competitive and cultural factors that shape corporations worldwide.
Key Topics: The author examines cross-cultural management, competitive strategy, and current trends in the global arena.

Market: For undergraduate and graduate students majoring in international business or general management.

Product Details

ISBN-13:
9780673974198
Publisher:
Prentice Hall Professional Technical Reference
Publication date:
04/28/1997

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