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The seventh edition contains current research, events, and global developments while exposing readers to the recent trends that are affecting international business managers in today’s hypercompetitive global environment.
The hyper-competitive global arena of the twenty-first century mandates that managers develop the skills necessary to design and implement global strategies, to conduct effective cross-national interactions, and to manage daily operations in foreign subsidiaries. Companies operating abroad often report that their global strategy is undermined by expatriate failure—the ineffective management of intercultural relations. This means that the fate of overseas operations depends at least in part on the international manager's cultural skills and sensitivity, and the ability to carry out the company's strategy within the host country's business practices.
Clearly, the skills needed for effective management of people and processes in a global context are crucial for the twenty-first century. There is thus a pronounced need for a comprehensive textbook that addresses the actual management functions and behaviors necessary to develop global vision and management skills at both an organizational—strategic—(macro) level, and the interpersonal (micro) level. International Management: Managing Across Borders and Cultures, Fourth Edition, fills this need.
This text places the student in the role of a manager of any nationality, encouraging the student to take a truly global perspective in dealing with dynamic management issues in both foreign and diverse host environments. Cross-cultural management and competitive strategy is evaluated in the context of global changes—the European Union, the North American Free Trade Agreement (NAFTA), the liberalization of eastern Europe, and the evolving marketplace of the Commonwealth of IndependentStates—that require new management applications. Throughout, the text emphasizes how the variable of culture interacts with other national and international factors to affect managerial processes and behaviors. In addition, the growing competitive influence of technology is emphasized throughout the text, and with boxes featuring the use of e-business for global competitive strategic positioning.
This textbook is designed for undergraduate and graduate students majoring in international business or general management. Graduate students might be asked to focus more heavily on the comprehensive cases that end each part of the book, and to complete the term project in greater detail. It is assumed, though not essential, that most students using International Management: Managing Across Borders and Cultures, Fourth Edition, will have taken a basic principles of management course. Although this text is primarily intended for business students, it is also useful for practicing managers and for students majoring in other areas, such as political science or international relations, who would benefit from a background in international management.
Although the entire text has been reworked to reflect current research, current events, and company examples from the field of international management, specific revisions to the text material include:
Instructor's Manual with Test Item File: For each chapter, the Instructor's Manual provides a comprehensive lecture outline, chapter discussion questions, and "Student Stimulation" questions and exercise, as well as additional Teaching Resources and Lecture Notes annotated in the lecture outline. There are also additional Experiential Exercises for selected chapters. The Test Item File consists of multiple choice questions (with page references for instructors), discussion questions, and longer essay questions.
Instructor's Resource CD-ROM, Including PowerPoint Slides: The Instructor's Resource CD-ROM contains the computerized Test Item File, PowerPoint Electronic Transparencies, and Instructor's Manual. A revised, comprehensive package of text outlines and figures corresponding to the text, the PowerPoint Electronic Transparencies, are designed to aid the educator and supplement in-class lectures. Containing all of the questions in the printed Test Item File, Test Manager is a comprehensive suite of tools for testing and assessment. Test Manager allows educators to easily create and distribute tests for their courses, either by printing and distributing through traditional methods or by on-line delivery via a Local Area Network (LAN) server.
PH International Custom Video: This video, drawn from Prentice Hall's custom On Location! video series, features experts discussing a wide range of issues in the global marketplace. By focusing on the ways in which well-known companies (including Yahoo!, MTV Europe, Sebago Shoes, and Nivea) become successful beyond their home markets, these videos bring to life chapter concepts and terms, tying them together in a real-world context.