International Management: Text and Cases / Edition 4

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International Management focuses on how firms become and remain international in scope. It is about the experiences of firms of all sizes,from any countries,as they come to grips with an increasingly competitive global environment. It is about the practice of management when a home-market perspective is no longer enough to achieve and sustain success. Through carefully selected comprehensive case studies and integrated text material,this book bridges both the internationalization process and multinational management. The first half of International Management helps to demystify international business so a meaningful study of multinational management can occur. In the second half of the book,the focus is on how to establish a balance between the sometimes conflicting demands of the multinational headquarters,the multinational subsidiary,and the governments of the countries in which MNEs operate. The cases are not limited to the experiences of the world's largest MNEs — they are also about smaller companies that must be global to survive and about the management of small subsidiaries. The cases in International Management have been extensively classroom-tested by professors around the world in executive,MBA and undergraduate programs. One measure of the quality of the cases is that a number of them have been translated- into Japanese,French,Chinese,Spanish,Russian,and Indonesian.
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Product Details

Table of Contents

Pt. I Text
1 The Internationalization Process 3
2 The Global Business Environment 15
3 The World of International Trade 33
4 Managing Trade Operations 59
5 Global Sourcing Strategy: R&D, Manufacturing, and Marketing Interfaces 86
6 Licensing 107
7 The Design and Management of International Joint Ventures 114
8 International Strategy Formulation 133
9 The Impact of Globalization on the Organization of Activities 150
10 The Evolving Multinational 168
11 The Global Manager 181
12 Political Risk: Managing Government Intervention 199
Pt. II Cases on Internationalization
1 Dialogue: Russia 215
2 Kenny Rogers Roasters in China (A) 221
3 Sterling Marking Products, Inc 234
4 India Gold Fish Leather, Ltd 250
5 Neilson International in Mexico 254
6 Cambridge Products, Inc. (A) 267
7 Russki Adventures 276
8 Cameron Auto Parts (A) - Revised 294
9 Hush Puppies Chile 304
10 Technophar in Viet Nam 320
11 Nora-Sakari: A Proposed Joint Venture in Malaysia 337
12 ACCOR (A) 353
13 Where Have You Been? An Exercise to Assess Your Exposure to the Rest of the World's Peoples 374
14 Studds Nolan Joint Venture 381
Pt. III Cases on Multinational Management
15 Matsushita Industrial de Baja California 399
16 P. T. Sekbang Life Insurance (Indonesia) 418
17 Toppan Moore 438
18 Colgate-Palmolive: Managing International Careers 453
19 Global Enterprises, Inc 470
20 Nestle Breakfast Cereal (A and B) 482
21 Warner-Lambert Company 492
22 Rhone-Poulenc (A) and (B) (Condensed) 512
23 Phil Johnson 529
24 Larson in Nigeria-1994 536
25 Yutaka Nakamura: A Foreigner in His Native Land 543
26 Scotch-Brite (3M) 550
27 Enron Development Corporation 561
28 International Sourcing in Athletic Footwear: Nike and Reebok 578
Index 595
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