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More About This Textbook

Overview

International Management focuses on how firms become and remain international in scope. It is about the experiences of firms of all sizes, from any countries, as they come to grips with an increasingly competitive global environment. It is about the practice of management when a home-market perspective is no longer enough to achieve and sustain success. Through carefully selected comprehensive case studies and integrated text material, this book bridges both the internationalization process and multinational management.

The first half of International Management helps to demystify international business so a meaningful study of multinational management can occur. In the second half of the book, the focus is on how to establish a balance between the sometimes conflicting demands of the multinational headquarters, the multinational subsidiary, and the governments of the countries in which MNEs operate. The cases are not limited to the experiences of the world's largest MNEs – they are also about smaller companies that must be global to survive and about the management of small subsidiaries. The cases in International Management have been extensively classroom-tested by professors around the world in executive, MBA and undergraduate programs. One measure of the quality of the cases is that a number of them have been translated- into Japanese, French, Chinese, Spanish, Russian, and Indonesian.

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Product Details

  • ISBN-13: 9780072476446
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 11/9/2000
  • Edition description: Older Edition
  • Edition number: 4
  • Pages: 624
  • Product dimensions: 7.60 (w) x 9.50 (h) x 1.10 (d)

Table of Contents

PART I TEXT


1 The Internationalization Process
2 The Global Business Environment
3 The World of International Trade
4 Managing Export Operations
5 Global Sourcing Strategy: R&D, Manufacturing, and Marketing Interfaces
6 Licensing
7 The Design and Management of International Joint Ventures
8 International Strategy Formulation
9 The Impact of Globalization on the Organization of Activities
10 The Evolving Multinational
11 The Global Manager
12 Managing Government Intervention
13 The Global Leader
PART II CASES ON INTERNATIONALIZATION
14 Leo Electron Microscopy Ltd.: A Zeiss-Leica Cooperation
15 Kenny Rogers Roasters in China
16 Palliser Furniture Ltd.
17 Neilson International in Mexico
18 Selkirk Group in Asia
19 Russki Adventures
20 Samsung China: The Introduction of Color TV
21 Cameron Auto Parts (A) - Revised
22 Hush Puppies Chile
23 Technophar in Viet Nam
24 Nora-Sakari: A Proposed Joint Venture in Malaysia
25 Mercedes Comes to Alabama
(and more...)

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