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International Marketing / Edition 1
     

International Marketing / Edition 1

by Brad Kleindl
 

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ISBN-10: 0538729155

ISBN-13: 9780538729154

Pub. Date: 05/04/2006

Publisher: Cengage Learning


INTERNATIONAL MARKETING is an ideal resource for anyone seeking success in the business world! It combines the basics of marketing with the realities of the global marketplace and provides industry-specific examples (international economics, promotion, technology, and professional sales) that will prepare you to conquer any challenge that you may encounter.

Overview


INTERNATIONAL MARKETING is an ideal resource for anyone seeking success in the business world! It combines the basics of marketing with the realities of the global marketplace and provides industry-specific examples (international economics, promotion, technology, and professional sales) that will prepare you to conquer any challenge that you may encounter.

Product Details

ISBN-13:
9780538729154
Publisher:
Cengage Learning
Publication date:
05/04/2006
Series:
WinningEdge Titles Series
Edition description:
1ST
Pages:
336
Product dimensions:
8.40(w) x 10.70(h) x 0.60(d)

Related Subjects

Table of Contents


1. Introduction to International Marketing. 2. Environment of International Marketing. 3. The Cultural Environment of International Marketing. 4. The International Political Economy. 5. Assessing Global Market Opportunities. 6. International Marketing Strategies. 7. Product and Brand Management. 8. International Marketing Channels. 9. International Marketing Communication. 10. Pricing and International Market Payments. 11. International Marketing Strategies. 12. International Marketing Management.

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