International Marketing

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Overview

Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level—macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special international marketing topics. Within this framework, experts examine the impact of two major environmental factors, namely the social and political conditions, on international companies to adopt corresponding marketing techniques and practices in different international markets. They also explore how specific details of a country, such as income level, cultural attributes, consumer characteristics, laws, and politics, influence the market potential of international firms and thus the scale of the company operations. Indispensable reading for scholars, economists, and business people who are interested in marketing on a global scale.

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Editorial Reviews

Booknews
Focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special international marketing topics. Within this framework, experts examine the impact of two major environmental factors, namely the social and political conditions, on international companies to adopt corresponding marketing techniques and practices in different international markets. Annotation c. Book News, Inc., Portland, OR booknews.com
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Product Details

  • ISBN-13: 9780866569514
  • Publisher: Taylor & Francis
  • Publication date: 1/28/1990
  • Series: Series in International Business
  • Pages: 414
  • Product dimensions: 15.60 (w) x 22.00 (h) x 3.00 (d)

Table of Contents

Contents
Foreword

  • Preface
  • Section I. Introduction
  • Environmental Issues in International Marketing: Integrative Statement
  • Section II. Macro International Marketing Issues
  • Overcoming Barriers to Trade in the Asia Pacific Region: Perspectives, Cooperative Agreements, and Governmental Policy
  • The Process of Technology Transfer Through Joint Ventures: International Marketing Implications
  • New Market Entry: Exporter Experience and Government Support
  • Section III: Sociopolitical International Marketing Issues
  • Learning From Corporate Leaders: A Modern Sociocultural Development of International Management Interactions in the Philips, Holland
  • Sociopolitical Analysis for International Marketing: An Examination Using the Case of Egypt’s “Infitah”
  • Country of Origin Stereotyping: The Social Linkage Effect Upon Foreign Product Attributes
  • Social, Economical, and Political Framework of Joint Venture With Foreign Capital Formation in a Communist System: A Case of the Polish Economy
  • The Political Element and Marketing in Grenada
  • Section IV: International Marketing Strategies
  • An Application of the Political Economy Framework to Fish Distribution Channels
  • Socializing Grain Distribution in Kongi State for the International Market
  • Pricing Decisions in Global Marketing
  • The Planned Development of Channels of Distribution in a Highly Centralized Socialist System: The Romanian Experience
  • Section V: Special International Marketing Topics
  • Marketing Ethics and Social Responsibilities of Marketing
  • Perception of Husband and Wife in Family Decision Making in an Oriental Culture: A Multidimensional Scaling Approach
  • A Strategic Stakeholder Approach to the Marketing of Tourism and Recreation Facilities By Local Authorities
  • The Possibilities of Foreign Tourism Market Segmentation and the Evaluation of the Tourism Supply of SR Croatia, Yugoslavia
  • Marketing of Tourism in a Competitive World Environment
  • Index
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