International Marketing / Edition 6

International Marketing / Edition 6

by Michael Czinkota, Ilkka A. Ronkainen
     
 

ISBN-10: 0030313783

ISBN-13: 9780030313783

Pub. Date: 10/02/2000

Publisher: South-Western

A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing beginning with start-up operations, continuing with new market entry considerations and concluding with the international issues confronting giant global marketers. Special emphasis in this

Overview

A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing beginning with start-up operations, continuing with new market entry considerations and concluding with the international issues confronting giant global marketers. Special emphasis in this edition is given to the impact technology has had on the marketing world in the past few years.

Product Details

ISBN-13:
9780030313783
Publisher:
South-Western
Publication date:
10/02/2000
Series:
Marketing Series
Edition description:
Older Edition
Pages:
880
Product dimensions:
8.83(w) x 11.21(h) x 1.42(d)

Related Subjects

Table of Contents

I. The International Environment
1.The International Marketing Imperative
2.International Trade Institutions and U.S. Trade Policy
3.The Cultural Environment
4.The Economic Environment
5.The Financial Environment
6.The International Political and Legal Environment. II. Beginning International Marketing Activities
7.Building the Knowledge Base
8.The Export Process
9.Licensing, Franchising, and Export Intermediaries
10.Product Adaptation
11.Export Pricing Strategies
12.International Communications
13.Channels and Distribution Strategies. III. Global Marketing Management
14.Global Strategic Planning
15.Global Market Expansion
16.Product and Brand Management
17.Services Marketing
18.Global Pricing Strategies
19.Logistics
20.Global Promotional Strategies
21.Marketing Organization, Implementation, and Control. IV. International Marketing Transitions
22.Countertrade
23.Newly Emerging Markets
24.The Future.

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