×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

International Marketing / Edition 10
     

International Marketing / Edition 10

4.0 1
by Michael R. Czinkota, Ilkka A. Ronkainen
 

See All Formats & Editions

ISBN-10: 113362751X

ISBN-13: 9781133627517

Pub. Date: 08/13/2012

Publisher: Cengage Learning

INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world!

Overview

INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world!

Product Details

ISBN-13:
9781133627517
Publisher:
Cengage Learning
Publication date:
08/13/2012
Pages:
720
Sales rank:
1,175,327
Product dimensions:
10.60(w) x 8.50(h) x 0.40(d)

Table of Contents

Part I: THE INTERNATIONAL MARKETING ENVIRONMENT. 1: Global Environmental Drivers. 2: International Trade Frameworks and Policy. 3: The Role of Culture. 4: The Economic Environment. 5: The Political and Legal Environment. Part II: FINDING GLOBAL CUSTOMERS. 6: Consumer, Industrial, and Government Markets. 7: Strategic Planning. 8: Analyzing People and Markets. 9: Market Entry and Expansion. 10: Marketing Organization, Implementation, and Control. Part III: THE GLOBAL MARKETING MIX. 11: Product Management and Global Brands. 12: Global Marketing of Services. 13: Advertising, Promotion, and Sales. 14: Pricing Strategies and Tactics. 15: Global Distribution and Logistics. Pare IV: LEADERSHIP IN GLOBAL MARKETING. 16: Social Networks and Communication. 17: Leadership, Corporate Social Responsibility, and Sustainability. 18: New Directions and Challenges. Appendix: Finding Your Calling: Jobs and Careers in International Marketing.

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews

International Marketing 4 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago
Working on getting the Trial version of this book open for 4 days. Meanwhile I received a Connect Card I ordered on Amazon via UPS Ground. Isn't the e-version supposed to be faster? Jeez Here is the end of my session today before they hung up on me: Hardy: How are we doing so far? Jim: just finished. Still the same result. Hardy: I see, I would suggest that you contact NOOK Study Support. Here is the number 918553108438. Jim: That's too many numbers Hardy: That is the number. Jim: Phone number are 10 digits. That's 12 numbers. Hardy: Yes, Just call number. Jim: Is it in the US? Is there a toll free version? Hardy: Yes. Jim: Yes to which question? Hardy: For all of your question. Jim: So than, what is the toll free number? Jim: *then Then he hung up on me> Chat session has been closed due to inactivity.