International Marketing with Powerweb / Edition 11

International Marketing with Powerweb / Edition 11

by Philip R. Cateora, John Graham, John Graham
     
 

ISBN-10: 0072551224

ISBN-13: 9780072551228

Pub. Date: 08/01/1901

Publisher: McGraw-Hill Companies, The

This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technology¿s impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.

Overview

This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technology¿s impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.

Product Details

ISBN-13:
9780072551228
Publisher:
McGraw-Hill Companies, The
Publication date:
08/01/1901
Edition description:
Older Edition
Pages:
768
Product dimensions:
8.70(w) x 11.20(h) x 1.00(d)

Table of Contents

Part I An Overview1. The Scope and Challenge of International Marketing 2. The Dynamic Environment of Global Business Part II The Cultural Environment of Global Markets 3. Geography and History: The Foundation of Cultural Understanding (in color!!!!) 4. Cultural Dynamics in Assessing Global Markets 5. Business Customs and Practices in Global Marketing 6. The Political Environment: A critical issue 7. Playing by the Rules: The International Legal Environment Part III Assessing Global Market Opportunities 8. Developing a Global vision through market research 9. Emerging Markets of the world 10. Multinational Market Regions and Market Groups Part IV Developing Global Marketing Strategies 11. Creating Products and Services for Consumers in Global Markets 12. Marketing Industrial Products and Business Services 13. International Distribution Systems 14. Exporting and Special Issues for Smaller Businesses 15. Integrated Marketing Communications (in color!!!!) (and more...)

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >