S. TAMER CAVUSGIL is Director of the International Business Development Program at Michigan State University. He is also the developer of CORE software, a microcomputer program to assess company readiness to export. His publications include Export Market Research: A Guide to Profitable Exporting and Doing Business with Developing Countries: A Negotiations Framework. In addition, he serves as the editor of two professional publications and is an active member of the Academy of International Business, American Marketing Association, European International Business Association, and the Academy of Marketing Science.
MICHAEL R. CZINKOTA is Professor of Marketing and International Business at the School of Business Administration at Georgetown University. He served as Deputy Assistant Secretary of Commerce for Trade Information and Analysis. Among his publications are Export Policy: A Global Assessment and Export Development Strategies.