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International Retail Marketing
     

International Retail Marketing

by Christopher Moore
 

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International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject,

Overview

International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.

Editorial Reviews

From the Publisher
'This is essential for retail managers to be knowledgeable about international retailing. It's timely and comprehensive with lots of examples of cases.'
Ian McGarrigle Deputy Managing Director, Emap Retail

Product Details

ISBN-13:
9781136393808
Publisher:
Taylor & Francis
Publication date:
03/30/2007
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
280
File size:
10 MB

Meet the Author

With a body of work that boasts some of the most outlandish plots and outrageous characters ever to make it onto the printed page, Christopher Moore has made a name for himself as the clown prince of contemporary fiction. He is the author of The Serpent of Venice, Second Hand Souls, and other novels. He lives in San Francisco.

Brief Biography

Hometown:
Hawaii and San Francisco, California
Date of Birth:
August 5, 1958
Place of Birth:
Toledo, Ohio
Website:
http://www.chrismoore.com

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