International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, ...
International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.
With a body of work that boasts some of the most outlandish plots and outrageous characters ever to make it onto the printed page, Christopher Moore is rapidly making a name for himself as the clown prince of contemporary fiction. It may be a dirty job, but Moore is more than up to the task.
A 100-year-old ex-seminarian and a demon set off together on a psychotic road trip...
Christ's wisecracking childhood pal is brought back from the dead to chronicle the Messiah's "missing years"...
A mild-mannered thrift shop owner takes a job harvesting souls for the Grim Reaper...
Whence come these wonderfully weird scenarios? From the fertile imagination of Christopher Moore, a cheerfully demented writer whose absurdist fiction has earned him comparisons to master satirists like Kurt Vonnegut, Terry Pratchett, and Douglas Adams.
Ever since his ingenious debut, 1992's Practical Demonkeeping, Moore has attracted an avid cult following. But, over the years, as his stories have become more multi-dimensional and his characters more morally complex, his fan base has expanded to include legions of enthusiastic general readers and appreciative critics.
Asked where his colorful characters come from, Moore points to his checkered job resume. Before becoming a writer, he worked at various times as a grocery clerk, an insurance broker, a waiter, a roofer, a photographer, and a DJ -- experiences he has mined for a veritable rogue's gallery of unforgettable fictional creations. Moreover, to the delight of hardcore fans, characters from one novel often resurface in another. For example, the lovesick teen vampires introduced in 1995's Bloodsucking Fiends are revived (literally) for the 2007 sequel You Suck -- which also incorporates plot points from 2006's A Dirty Job.
For a writer of satirical fantasy, Moore is a surprisingly scrupulous researcher. In pursuit of realistic details to ground his fiction, he has been known to immerse himself in marine biology, death rituals, Biblical scholarship, and Goth culture. He has been dubbed "the thinking man's Dave Barry" by none other than The Onion, a publication with a particular appreciation of smart humor.
As for story ideas, Moore elaborates on his website: "Usually [they come] from something I read. It could be a single sentence in a magazine article that kicks off a whole book. Ideas are cheap and easy. Telling a good story once you get an idea is hard." Perhaps. But, to judge from his continued presence on the bestseller lists, Chris Moore appears to have mastered the art.
Good To Know
In researching his wild tales, Moore has done everything from taking excursions to the South Pacific to diving with whales. So what is left for the author to tackle? He says he'd like to try riding an elephant.
One of the most memorably weird moments in Moore's body of work is no fictional invention. The scene in Bloodsucking Fiendswhere the late-night crew of a grocery store bowls with frozen turkeys is based on Moore's own experiences bowling with frozen turkeys while working the late shift at a grocery store.
List of figures; List of tables; List of contributors; Acknowledgements; Foreword by Terry Leahy, CEO of Tesco; Introduction; Perspectives of international retailing - Retailing within an international concept; Retail logistics; The anatomy of retail buying; Retail store design; Issues and cases - The scope of e-commerce; Supply chain management; Young consumers; Ethical clothing; Luxury brands; Retail banking; Store image; Fashion trends in Hong Kong; Retail in the USA: the environment and consumer purchase behaviour.