International Retailing Second Edition / Edition 2

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The fashion industry is global, with many companies sourcing and manufacturing their goods overseas. Retailing is no different. As more U.S. retailers expand beyond the home borders, students must have a keen understanding of both foreign and domestic retailing environments in order to remain competitive. International Retailing, 2nd Edition, lays the groundwork for understanding the retail environment in key countries around the world, including Korea, India, China, and members of the European Union. It concentrates on how legal, social, and economic measures have affected the distribution of consumer goods throughout the world and provides a conceptual framework for understanding future trends.

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Product Details

  • ISBN-13: 9781563674907
  • Publisher: Bloomsbury Academic
  • Publication date: 2/28/2007
  • Edition description: New Edition
  • Edition number: 2
  • Pages: 640
  • Sales rank: 631,011
  • Product dimensions: 7.52 (w) x 9.36 (h) x 1.71 (d)

Meet the Author

Brenda Sternquist is a retailing professor at Michigan State University's Department of Advertising, Public Relations, and Retailing. She was awarded the 2004 National Outstanding Retail Educator Award sponsored by the National Retail Federation, JC Penney and the Center for Retailing Studies at Texas A&M University. She conducts research throughout Asia, Europe, Latin America and Africa.
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Table of Contents

Internationalization of Retailing
Strategic International Retail Expansion Extended Model and Propositions (SIRE2)
Location Factors
International Culture and Human Behavior
Retailing in Developing Countries
Licensing, Franchising, and Strategic Alliances
Retailing in Multinational Markets
Retailing in North and South America
Retailing in the United States
Mexico and Canada
Retailing in South America
Retailing in Europe
Retailing in the United Kingdom, the Netherlands, and Belgium
Retailing in Germany and France
Retailing in Spain, Italy, Greece, and Portugal
Retailing in Central and Eastern Europe: The New Europe
Retailing in Asia and Australia
Retailing in Japan
Impact of Overseas Chinese
Retailing in the People’s Republic of China
Retailing in South Korea
Retailing in India
Retailing in Australia
Regionalization and Internationalization of Retailing
Prognosis for the Future

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