International Satellite Broadcasting in South Asia: Political, Economic and Cultural Implications

Overview

International Satellite Broadcasting in South Asia focuses on the increase in the popularity of television in India beginning with the entrance of Hong Kong Based STAR-TV in 1991. This television system, which initially carried mostly Western programs, radically changed the nature of entertainment communications in countries where communications were generally state-controlled. These essays address the political, economic, and cultural significance and impact of transnational satellite networks in India, ...
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Overview

International Satellite Broadcasting in South Asia focuses on the increase in the popularity of television in India beginning with the entrance of Hong Kong Based STAR-TV in 1991. This television system, which initially carried mostly Western programs, radically changed the nature of entertainment communications in countries where communications were generally state-controlled. These essays address the political, economic, and cultural significance and impact of transnational satellite networks in India, questioning the cultural effects of Western media programs on the recipient non-Western countries. They contain a survey of STAR-TV and the state-controlled Doordarshan as well as explore issues such as media and identity, pro-social entertainment television and culture as a market force.

Author Biography: Srinivas R. Melkote is Professor of Telecommunications at Bowling Green University.

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Editorial Reviews

Booknews
Comprises 15 contributions on theory, research, and policy issues arising from recent developments in Asian satellite broadcasting, best exemplified by the dramatic rise of international satellite networks such as STAR-TV. Representative topics include a political economy perspective on the history of television in India, cultural influences of Indian cinema on Indian television, an audience-centered case study of Chennai City on the use of STAR- TV and Doordarshan, and a critical examination of a UNESCO study on television flows in Europe and Asia. The focus of many of the contributions are the various aspects of cultural/media imperialism. Annotation c. by Book News, Inc., Portland, Or.
Contemporary South Asia
This small book. . . marks a significant contribution to the literature on international political communication.
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Product Details

  • ISBN-13: 9780761812029
  • Publisher: The Rowman & Littlefield Publishing Group Inc
  • Publication date: 8/20/1998
  • Edition description: New Edition
  • Pages: 344
  • Product dimensions: 5.50 (w) x 8.50 (h) x 0.77 (d)

Meet the Author

Srinivas R. Melkote is Professor of Telecommunications at Bowling Green University.

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Table of Contents

Foreword
Preface
Ch. 1 Dynamics of Satellite Broadcasting in India and Other Areas: An Introduction 1
Ch. 2 History of Television in India: A Political Economy Perspective 19
Ch. 3 The New Doordarshan: Facing the Challenges of Cable and Satellite Networks in India 47
Ch. 4 Responses to Transnational Television in a STAR-struck Land: Doordarshan and STAR-TV in India 61
Ch. 5 Putting Media Policy in its Place: The Example of STAR TV and the Indian State 81
Ch. 6 The Obligation to Provide a Voice for Small Languages: Implications for the Broadcast Media in India 105
Ch. 7 Cultural Influence of Indian Cinema on Indian Television 123
Ch. 8 Pictures of a Native Land: Television Producers and Notions of Indianness 131
Ch. 9 Use of STAR TV and Doordarshan in India: An Audience-Centered Case Study of Chennai City 157
Ch. 10 Viewing of Doordarshan By Cable Subscribers in Bangalore, India: Is There a Difference with Non-Subscribers? 181
Ch. 11 Culture as a 'Market Force': Corporate Strategies in Asian Skies 207
Ch. 12 Local Consumption of Global Television: Satellite Television in East Java 227
Ch. 13 Cultural Transcendence as an Alternate to Cultural Imperialism: Role of Pro-Social Entertainment Television Programs in Developing Countries 249
Ch. 14 A Critical Examination of a UNESCO study on Television Flows in Europe and Asia 273
Ch. 15 International Satellite Broadcasting in India and other Areas: A Critical Summary 295
Index 317
About the Editors and Contributors 327
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