International Satellite Broadcasting in South Asia: Political, Economic and Cultural Implications
International Satellite Broadcasting in South Asia focuses on the increase in the popularity of television in India beginning with the entrance of Hong Kong Based STAR-TV in 1991. This television system, which initially carried mostly Western programs, radically changed the nature of entertainment communications in countries where communications were generally state-controlled. These essays address the political, economic, and cultural significance and impact of transnational satellite networks in India, questioning the cultural effects of Western media programs on the recipient non-Western countries. They contain a survey of STAR-TV and the state-controlled Doordarshan as well as explore issues such as media and identity, pro-social entertainment television and culture as a market force.
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International Satellite Broadcasting in South Asia: Political, Economic and Cultural Implications
International Satellite Broadcasting in South Asia focuses on the increase in the popularity of television in India beginning with the entrance of Hong Kong Based STAR-TV in 1991. This television system, which initially carried mostly Western programs, radically changed the nature of entertainment communications in countries where communications were generally state-controlled. These essays address the political, economic, and cultural significance and impact of transnational satellite networks in India, questioning the cultural effects of Western media programs on the recipient non-Western countries. They contain a survey of STAR-TV and the state-controlled Doordarshan as well as explore issues such as media and identity, pro-social entertainment television and culture as a market force.
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International Satellite Broadcasting in South Asia: Political, Economic and Cultural Implications
342International Satellite Broadcasting in South Asia: Political, Economic and Cultural Implications
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Product Details
ISBN-13: | 9780761812029 |
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Publisher: | University Press of America |
Publication date: | 08/20/1998 |
Edition description: | New Edition |
Pages: | 342 |
Product dimensions: | 5.34(w) x 8.54(h) x 0.99(d) |
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