The International World of Electronic Media / Edition 1

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THE INTERNATIONAL WORLD OF ELECTRONIC MEDIA offers a fresh,contemporary look at electronic media systems around the world. Each chapter focuses on a specific country,from Saudi Arabia to Russia to Japan,and is written by an "expert"—who has lived,worked in and/or taught courses on the media in the country about which he or she writes. These chapter authors include such noted international communication scholars as Douglas Boyd and Joseph Straubhaar. The book follows a consistent structure throughout,making it particularly easy for students and instructors to compare and contrast key countries and their media systems. In addition,regional overviews,written by the book's editor,offer a broader perspective on each country discussed and how similar or different that country is from others in its geographical area.

This new book offers a fresh, contemporary look at electronic media systems around the world. Each chapter focuses on a particular country and is written by an expert who has lived in, worked in and/or taught media courses in the country about which they write. Regional overviews offer a perspective on each country discussed.

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Product Details

  • ISBN-13: 9780070251427
  • Publisher: McGraw-Hill Higher Education
  • Publication date: 12/1/1994
  • Edition number: 1
  • Pages: 368
  • Product dimensions: 7.56 (w) x 9.57 (h) x 0.80 (d)

Table of Contents

1 The Importance of Electronic Media Throughout the World 1
North America: Overview 22
2 United States of America 29
South America: Overview 54
3 Brazil 61
Western Europe: Overview 88
4 United Kingdom of Great Britain 99
5 Germany 123
Eastern Europe: Overview 148
6 The Slovak Republic and the Czech Republic (Formerly Czechoslovakia) 157
7 Russia 175
The Middle East: Overview 194
8 Saudi Arabia 203
Africa: Overview 224
9 Nigeria 233
Asia: Overview 254
10 India 261
11 China 277
12 Japan 299
Australasia: Overview 320
13 Australia 325
Epilogue 348
Index 351
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