Internet Business Magic

Overview

Walt Disney was an innovator and would have embraced the internet. In this book, by a Disney outsider who has studied Disney's business methods extensively, you will learn how to put Disney's most powerful success secrets to work in your online business.

You will learn how to take Disney's most amazing creation, Disneyland (and the other Disney resorts), and leverage the success methods used there into your own business, online. Walt never saw the internet (though he did ...

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Overview

Walt Disney was an innovator and would have embraced the internet. In this book, by a Disney outsider who has studied Disney's business methods extensively, you will learn how to put Disney's most powerful success secrets to work in your online business.

You will learn how to take Disney's most amazing creation, Disneyland (and the other Disney resorts), and leverage the success methods used there into your own business, online. Walt never saw the internet (though he did anticipate a new technology for communication and entertainment), but his Disneyland strategy, key concepts for engaging his guests and giving them a special experience, can be extended to any business, even online.

Rich Hamilton demonstrates how to take existing, easy to use technologies and use them to build your business online.

In this book you will discover:

- Disney business strategies that you can put to work online for any size business
- The Disney secret that will make your website interesting to visitors
- The 'real' search engine strategy
- Four ways to make money with your website
- You don't have to be a 'techie' to build a great website

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Product Details

  • ISBN-13: 9780972847612
  • Publisher: SellBetter Tools
  • Publication date: 5/1/2004
  • Pages: 94
  • Product dimensions: 5.50 (w) x 8.50 (h) x 0.23 (d)

Table of Contents

Preface 9
Section 1 Foundation
You compete with Disney 15
What is the internet? 18
Disney's success can lead you to your own success 23
Section 2 Internet Business Strategy
Put on a Good Show 31
It's just another channel 35
Your own domain 37
Get your own email address 41
What works on the internet today? 43
Do you need a big website? 49
How will your guests find your website? 50
The "real" search engine strategy 53
Odds are, they don't want to buy 59
Sell what they want, not what they need 62
Selling products through affiliate programs 64
Guestology closes the loop 66
Collect testimonials 68
Make it easy to buy 70
Section 3 Implementation
Who should plan your internet business, and how? 73
Who should build your website? 82
It's easy, one day at a time! 84
Let's roll 86
Suggested Reading 88
Index 89
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