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Overview
Walt Disney was an innovator and would have embraced the internet. In this book, by a Disney outsider who has studied Disney's business methods extensively, you will learn how to put Disney's most powerful success secrets to work in your online business.You will learn how to take Disney's most amazing creation, Disneyland (and the other Disney resorts), and leverage the success methods used there into your own business, online. Walt never saw the internet (though he did anticipate a new technology for communication and entertainment), but his Disneyland strategy, key concepts for engaging his guests and giving them a special experience, can be extended ...