Internet Business Models and Strategies: Text and Cases / Edition 1

Internet Business Models and Strategies: Text and Cases / Edition 1

by Allan Afuah, Christopher Tucci, Christopher L. Tucci
     
 

Afuah and Tucci's Internet Business Models and Strategies: Text and Cases, 2e draws on research to develop and integrate a framework to help students understand factors that surround a firms performance and the central role that business models play in the face of the Internet. In the first part of the text, Afuah and Tucci explore the concepts on which Internet… See more details below

Overview

Afuah and Tucci's Internet Business Models and Strategies: Text and Cases, 2e draws on research to develop and integrate a framework to help students understand factors that surround a firms performance and the central role that business models play in the face of the Internet. In the first part of the text, Afuah and Tucci explore the concepts on which Internet models rest. The second part offers cases of both Internet firms and Brick and Mortar companies that must formulate and execute successful business models and strategies.

Product Details

ISBN-13:
9780072397246
Publisher:
McGraw-Hill Higher Education
Publication date:
08/09/2000
Edition description:
Older Edition
Pages:
384
Product dimensions:
7.34(w) x 9.12(h) x 0.59(d)

Table of Contents

Part I � The InternetChapter 1. Introduction and Overview Chapter 2. Overview of Internet Technology and Value Network Chapter 3. Competitive Landscape-Changing Properties of the Internet Part II � Components, Linkages, Dynamics, and Evaluation of Business Models Chapter 4. Components of a Business Model Chapter 5. Dynamics of Business Models (rewritten new chapter) Chapter 6. Taxonomy of Internet Business Models (new) Chapter 7. Value Configurations and the Internet Chapter 8. Valuing and Financing an Internet Start-Up Chapter 9. Appraisals of Internet Business Models (expanded into new chapter) Part III � The Role of Competitive and Macro Environments Chapter 10. Competitive and Macro Environments Part IV � Applying the Concepts, Models, and Tools Chapter 11. The General Manager and the Internet Chapter 12. Sample Analysis of an Internet Business Model Case Part V � Cases Case 1. Broadcast.com Case 2. Webvan: Reinventing the Milkman (and more...)

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