Internet Challenge To Television / Edition 1

Internet Challenge To Television / Edition 1

by Bruce M. Owen
     
 

Television technology has begun to change at the same dizzying pace as computer software. What this will mean--for television, for computers, and for the popular culture where these video media reign supreme--is the subject of this timely book. A noted communications economist, Bruce Owen looks at the economic history of the television industry and at the effects of… See more details below

Overview

Television technology has begun to change at the same dizzying pace as computer software. What this will mean--for television, for computers, and for the popular culture where these video media reign supreme--is the subject of this timely book. A noted communications economist, Bruce Owen looks at the economic history of the television industry and at the effects of technology and government regulation on its organization.

Product Details

ISBN-13:
9780674003897
Publisher:
Harvard University Press
Publication date:
09/01/2000
Edition description:
New Edition
Pages:
388
Product dimensions:
6.14(w) x 9.21(h) x 0.80(d)

Meet the Author

Bruce M. Owen is the president of Economists Incorporated. He has written and coauthored many books and articles on the economics of the media.

Table of Contents

Preface

PART ONE: The Basics

Television, the Internet, and Consumer Demand

Successful Media Technologies

PART TWO: The Analog Communication World

Nonelectronic Media

The Evolution of Broadcast Radio

The Tragedy of Broadcast Regulation

The Evolution of Broadcast Television

The Evolution of Cable Television

Early Direct Broadcast Satellites

PART THREE: The Digital Communication World

Understanding Digital Media

Networks and Pipelines

The Internet

The CB Fad: A Cautionary Tale

PART FOUR: Future Digital Media

Direct-to-Home Digital Broadcast Satellites

Wireless Cable

Digital Television

Television by Mail

Video on the Web

Conclusion

Appendix

Glossary

References

Index

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