Robert W. Bly is the author of more than 40 business books. Steve Roberts is president of Edith Roman Associates, a list brokerages and direct-marketing firm. Michelle Feit is vice president of Internet services for Edith Roman Associates.
Internet Direct Mail: The Complete Guide to Successful E-Mail Marketing Campaigns / Edition 1by Robert W. Bly, Michelle Feit, Stevan Roberts
The Internet has changed the way we do business. Customers expect websites, information links, one-stop-shopping onlineand businesses are scrambling to meet their demands. "Be proactive. Embrace the Internet as a powerful marketing tool, and you'll reap the rewards of this new medium," say the authors of Internet Direct Mail. Their practical,/i>… See more details below
The Internet has changed the way we do business. Customers expect websites, information links, one-stop-shopping onlineand businesses are scrambling to meet their demands. "Be proactive. Embrace the Internet as a powerful marketing tool, and you'll reap the rewards of this new medium," say the authors of Internet Direct Mail. Their practical, step-by-step guide shows you how to maximize the unique features of the Internet to create low-cost, highly effective direct-marketing campaigns. If your company is networked and has a website, nothing should stop you from marketing directly to your online customers and prospects. E-mail campaigns are not only less costly and more effective than paper mailings but also bring you instantaneous results and help you make lasting links with customers in a way that's impossible using "bricks-and-mortar" techniques. Internet Direct Mail is written for those who need to know how to create, send, and track the results of an e-mail campaign. It's also a valuable reference for those who are already marketing online and want to find out how to improve results while avoiding the mistakes that can cost you sales or customer goodwill. Internet Direct Mail addresses the questions and concerns of serious, legitimate marketers, including:
- How do I avoid the appearance of "spam"?
- Will my prospects expect free products?
- Do I need to use fancy graphics?
- How will I get my busy, surfing prospects to stop and open my message?
- The online buying habits of your target market
- Opt-in language, to capture your customers for the long term
- Opt-out language, to prevent "flaming" from unhappy recipients
- The technical know-how and hardware capabilities of your customers
- McGraw-Hill Professional Publishing
- Publication date:
- Product dimensions:
- 6.20(w) x 9.10(h) x 0.94(d)
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