Internet Election

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During the 2004 presidential campaign, 63 million people used the Internet for political information, 43 million discussed politics via e-mail, and 13 million used the Internet to make campaign contributions or arrangements for volunteer efforts. For these reasons and more, this presidential race has been termed the Internet election. The Internet Election analyzes the unprecedented role of the Web in the 2004 presidential campaign. This volume responds to the drastically changing political landscape and, specifically, its effect on the Bush-Kerry race with an eye toward future elections. Leading political communication scholars cover campaign websites, grassroots organizing via the Internet, candidate e-mail strategies, blogs, online discourse about candidates' spouses, and the gendering of (other than presidential) candidates on websites. Political strategists and Internet enthusiasts, as well as political communication scholars and students, will welcome this well-researched and informative book.

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Editorial Reviews

This reader serves as an excellent primer for those interested in learning how the Internet was used in the 2004 campaign, as well as prospects for its use in future elections. Highly recommended. General readers, lower-division undergraduates through practitioners.
J. Gregory Payne
This book is a must-read. It outlines in detail the provocative power of new media—how it has been used and what to expect in the future. The authors represent the brain trust in the field and their work advances our understanding of the brave new intricately connected Web world of political communication.
This reader serves as an excellent primer for those interested in learning how the Internet was used in the 2004 campaign, as well as prospects for its use in future elections. Highly recommended. General readers, lower-division undergraduates through practitioners.
Political Studies Review, May 2009, Vol 7 No 2 - Besty Super
The broad scope of this book means that there is something for everyone.... This book will be useful for political communications readers.... As a teaching tool, selected chapters will be especially helpful for courses on campaigns and elections, providing students interested in studying the internet with much-needed context and scholarly sources.
Doris Graber
The Internet played an important and surprising role in the 2004 presidential election. For anyone eager to know how websites, chatrooms, blogs, meet-up forums and other features worked, The Internet Election is a gold mine of information. Its descriptions and analyses are essential reading for understanding what happened in 2004 and as background for judging the new developments anticipated for the 2008 presidential contest.
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Product Details

  • ISBN-13: 9780742540958
  • Publisher: Rowman & Littlefield Publishers, Inc.
  • Publication date: 6/28/2006
  • Series: Communication, Media, and Politics Series
  • Pages: 226
  • Product dimensions: 0.63 (w) x 9.00 (h) x 6.00 (d)

Meet the Author

Andrew Paul Williams is assistant professor in the Department of Communication at Virginia Tech. John C. Tedesco is associate professor and director of graduate studies in the Department of Communication at Virginia Tech.

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Table of Contents

Chapter 1 Introduction Chapter 2 1 Campaign Finance Reform and the Internet: Regulating Web Messages in the 2004 Election and Beyond Chapter 3 2 Web Campaigning by U.S. Presidential Primary Candidates in 2000 and 2004 Chapter 4 3 Webstyles in 2004: The Gendering of Candidates on Campaign Web Sites? Chapter 5 4 Online Organization: Dean, Kerry, and Internet Politicking in the 2004 Iowa Caucus Chapter 6 5 Political Web Wars: The Use of the Internet for Political Advertising Chapter 7 6 Self-Referential and Opponent-Based Framing: Candidate E-Mail Strategies in Campaign 2004 Chapter 8 7 The Role of Campaign Web Sites in Promoting Candidates and Attracting Campaign Resources Chapter 9 8 Joy and Sorrow of Interactivity on the Campaign Trail: Blogs in the Primary Campaign of Howard Dean Chapter 10 9 The Blogging of the President Chapter 11 10 The Age of Reasons: Motives for Using Different Components of the Internet for Political Information Chapter 12 11 Discrediting Teresa: Wounded by Whispers on the Web Chapter 13 12 Web Interactivity and Young Adult Political Efficacy

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