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For students in travel management programs who need to acquire basic Internet skills and techniques for optimizing tools of the trade, this book is your source for first class travel training. Techniques on browsing and searching the Internet for travel information, e-mail marketing, web site planning administration, and time management to help build proficiencies needed for career success. Tips on integrating in-house client profiles to on-line travel information with search engines, mailing lists, and client databases are presented, along with coverage of Computer Reservation Systems and Global Distribution Systems. An overview of on-line technology in retail travel enlightens students to current trends and influences in the industry and how to meet challenges. Get on board with Internet for the Retail Travel Industry!
Introduction: Welcome to Cyber Tourism. Chapter 1: Historical Perspective. Chapter 2: Travel Reservations and the Internet. Chapter 3: How Do I Get onto the Internet? Chapter 4: Time Management. Chapter 5: Gathering Information. Chapter 6: Disseminating Information. Chapter 7: The Web Coordinator. Chapter 8: Web Site Management and Windows 98. Appendices. Glossary. Index.