Internet Guide for Marketing / Edition 1

Internet Guide for Marketing / Edition 1

by Georganna Hall, Gemmy Allen, Gemmy Allen
     
 

ISBN-10: 0538866144

ISBN-13: 9780538866149

Pub. Date: 10/28/1996

Publisher: South-Western

The Internet Guide for Marketing is your source for over 150 marketing-related Internet addresses that have been researched and identified to save you time. The Internet Guide for Marketing is a fun, new way to learn marketing, introduces you to new sites that can benefit you after graduation, is easy-to-use, will enhance your understanding of marketing concepts,…  See more details below

Overview

The Internet Guide for Marketing is your source for over 150 marketing-related Internet addresses that have been researched and identified to save you time. The Internet Guide for Marketing is a fun, new way to learn marketing, introduces you to new sites that can benefit you after graduation, is easy-to-use, will enhance your understanding of marketing concepts, provides you with the latest Web sites that are relevant to the field of marketing, and expands your information sources to include worldwide discussion groups which are ideal for monitoring the pulse of consumers.

Product Details

ISBN-13:
9780538866149
Publisher:
South-Western
Publication date:
10/28/1996
Series:
Df - Computer Applications Series
Pages:
704

Table of Contents

Introduction
Topic 1The Internet1
Topic 2Electronic Mail9
Topic 3Usenet15
Topic 4The Mission Statement21
Topic 5Demography31
Topic 6Social and Cultural Forces41
Topic 7Economic Forces51
Topic 8Political and Legal Forces61
Topic 9Competition71
Topic 10Technology81
Topic 11International Marketing89
Topic 12Target Markets99
Topic 13Market Potential107
Topic 14Marketing Research117
Topic 15Product127
Topic 16Price137
Topic 17Promotion149
Topic 18Place169
Topic 19Analyze the Situation185
Favorite Internet Addresses201

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