Internet Guide for Marketing / Edition 1

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Overview

The Internet Guide for Marketing is your source for over 150 marketing-related Internet addresses that have been researched and identified to save you time. The Internet Guide for Marketing is a fun, new way to learn marketing, introduces you to new sites that can benefit you after graduation, is easy-to-use, will enhance your understanding of marketing concepts, provides you with the latest Web sites that are relevant to the field of marketing, and expands your information sources to include worldwide discussion groups which are ideal for monitoring the pulse of consumers.
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Product Details

Table of Contents

Introduction
Topic 1 The Internet 1
Topic 2 Electronic Mail 9
Topic 3 Usenet 15
Topic 4 The Mission Statement 21
Topic 5 Demography 31
Topic 6 Social and Cultural Forces 41
Topic 7 Economic Forces 51
Topic 8 Political and Legal Forces 61
Topic 9 Competition 71
Topic 10 Technology 81
Topic 11 International Marketing 89
Topic 12 Target Markets 99
Topic 13 Market Potential 107
Topic 14 Marketing Research 117
Topic 15 Product 127
Topic 16 Price 137
Topic 17 Promotion 149
Topic 18 Place 169
Topic 19 Analyze the Situation 185
Favorite Internet Addresses 201
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