Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method / Edition 3

Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method / Edition 3

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by Don A. Dillman, Jolene D. Smyth, Leah Melani Christian
     
 

ISBN-10: 0471698687

ISBN-13: 9780471698685

Pub. Date: 10/20/2008

Publisher: Wiley

A complete, start-to-finish guide for every researcher to successfully plan and conduct Internet, mail, and telephone surveys, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition presents a succinct review of survey research methods, equipping you to increase the validity and reliability, as well as response rates, of your

Overview

A complete, start-to-finish guide for every researcher to successfully plan and conduct Internet, mail, and telephone surveys, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition presents a succinct review of survey research methods, equipping you to increase the validity and reliability, as well as response rates, of your surveys. Now thoroughly updated and revised with information about all aspects of survey research-grounded in the most current research-the new edition provides practical 'how-to' guidelines on optimally using the Internet, mail, and phone channels to your advantage.

Product Details

ISBN-13:
9780471698685
Publisher:
Wiley
Publication date:
10/20/2008
Edition description:
Older Edition
Pages:
512
Product dimensions:
6.40(w) x 9.40(h) x 1.50(d)

Table of Contents

1. Turbulent Times for Survey Research.

2. The Tailored Design Method.

3. Coverage and Sampling.

4. The Basics of Crafting Good Questions.

5. Constructing Open and Closed Ended Questions.

6. From Questions to a Questionnaire.

7. Implementation Procedures.

8. When More than One Survey Mode is Needed.

9. Longitudinal and Internet Panel Surveys.

10. Customer Feedback Surveys and Alternative Delivery Technologies.

11. Effects of Sponsorship and the Data Collection Organization.

12. Surveying Businesses and Other Establishments.

13. Dealing with Uncertainty.

References.

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Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method 3 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago