Internet Management for Nonprofits: Strategies, Tools and Trade Secrets [NOOK Book]

Overview

Praise for Internet Management for Nonprofits

"From how we raise money to how we help our clients, the Internet has provided amazing opportunities for nonprofits to reimagine how we make social change. Of course, it also comes with a lot of extra headaches. Luckily, we've got this book to help us make sense of it all."

—Holly Ross, Executive Director, NTEN: The Nonprofit Technology Network

Your nonprofit's complete guide to all things Internet....

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Internet Management for Nonprofits: Strategies, Tools and Trade Secrets

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Overview

Praise for Internet Management for Nonprofits

"From how we raise money to how we help our clients, the Internet has provided amazing opportunities for nonprofits to reimagine how we make social change. Of course, it also comes with a lot of extra headaches. Luckily, we've got this book to help us make sense of it all."

—Holly Ross, Executive Director, NTEN: The Nonprofit Technology Network

Your nonprofit's complete guide to all things Internet.

Want to reach more people? Then it's time to better manage your organization's use of the Internet as a means of marketing your brand and reaching current and potential donors. You can bet your competitors are doing it!

Internet Management for Nonprofits offers practical, easy-to-follow tips on:

  • The ROI of social media
  • Managing your organization using online tools
  • Improving board leadership through online technology
  • Nonprofits and the big social networks
  • Staying on top of developing technology
  • Understanding hits, clicks, and errors
  • The key to social networking success—listening
  • Fundraising internationally

Filled with management models, social networking information, fundraising strategies, collaboration and coordination examples, sample communications techniques, and a case study, Internet Management for Nonprofits demystifies the complex, real-world challenge of expanding your organization's competitive image and reputation via the Internet.

Advance your causes. Inform your public. Create gifts, grants, contributions, as well as new advocates and volunteer supporters. Do it all, with the expert advice found inside Internet Management for Nonprofits.

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Product Details

  • ISBN-13: 9780470637449
  • Publisher: Wiley
  • Publication date: 4/15/2010
  • Series: AFP/Wiley Fund Development Series , #193
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 552
  • File size: 8 MB

Meet the Author

TED HART, ACFRE, is considered one of the foremost experts in both online and traditional fundraising around the world. He has more than twenty-four years' experience in nonprofit management and fundraising. He serves as CEO of Hart Philanthropic Services (tedhart.com), an international consultancy to nonprofits and NGOs, providing serious solutions to nonprofit challenges both online and offline.

STEVE MACLAUGHLIN has spent more than fourteen years building successful online initiatives with a broad range of Fortune 500 firms, government and educational institutions, and nonprofit organizations across the world. Steve is currently Director of Internet Solutions at Blackbaud and is responsible for leading how the company provides online solutions for its clients.

JAMES M. GREENFIELD has served since 1962 as a fundraising executive to three universities and five hospitals on the East and West Coasts and in between. He retired from Hoag Memorial Presbyterian Hospital in 2001 after fourteen years as Senior Vice President, Resource Development, and as Executive Director, Hoag Hospital Foundation, where more than $120 million was raised during his tenure.

PHILIP H. GEIER JR., is a dedicated communications industry leader and activist who defined the modern advertising holding company, and is widely recognized for having championed and personally embodied the client-centric business model. In February 2001, Geier formed The Geier Group LLC to provide consulting/advisory services in marketing, communications and venture capital.

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Table of Contents

Introduction: A Primer for Board Members and Nonprofit Executives (Ted Hart).

About the Editors.

PART I Effective Management and Leadership Tools.

CHAPTER 1 The ROI of Social Media (Beth Kanter).

CHAPTER 2 Path to Managing Your Organization Using Online Tools (Michael Sola and Tim Kobosko).

CHAPTER 3 E-governance Is Good Governance (Dottie Schindlinger and Leanne Bergey).

CHAPTER 4 Social Collaboration and Productivity (Russell M. Artzt, John Murcott, and Mark Fasciano).

CHAPTER 5 Insight Tools for Surviving and Thriving (Roger M. Craver and Ryann Miller).

CHAPTER 6 Demystifying Online Metrics (Steve MacLaughlin).

PART II Managing Fundraising and Building Communities Online.

CHAPTER 7 Managing Fundraising and Building Communities Online (Adrienne D. Capps).

CHAPTER 8 The Nonprofit Leader's Volunteer Recruitment and Retention Strategies (Walter P. Pidgeon Jr.).

APPENDIX 8A Highlights of America's Philanthropic and Volunteering Heritage.

APPENDIX 8B Creative Marketing Example.

CHAPTER 9 How Successful Are Your Social Media Efforts? (Danielle Brigida and Jonathon D. Colman).

CHAPTER 10 Social "Trysumers" (Marcelo Iniarra Iraegui and Alfredo Botti).

CHAPTER 11 Social Networks (Philip King).

CHAPTER 12 Prospect Modeling, Prospect Research (Lawrence C. Henze).

CHAPTER 13 No Borders (Andrew Mosawi and Anita Yuen).

PART III Making Technology Work for Your Organization.

CHAPTER 14 Effective Web Design (Allan Pressel).

CHAPTER 15 Multichannel Fundraising (Michael Johnston and Matthew Barr).

APPENDIX 15A Competency Profile of a Manager or Director of Integrated Fundraising.

CHAPTER 16 12 Steps to Protect Your Organization and Donors from Fraud and Identity Theft (Catherine N. Pagliaro).

CHAPTER 17 Mobile Technology (Ben Rigby).

CASE STUDY Transforming Activists into Donors—Nicolas Hulot Foundation Case Study (Frederic Fournier).

Notes.

AFP Code of Ethical Principles and Standards.

A Donor Bill of Rights.

Index.

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