Internet Marketing: Foundations and Applications / Edition 2

Internet Marketing: Foundations and Applications / Edition 2

by Carolyn F. Siegel
     
 

Siegel offers a comprehensive textbook—complemented by extensive online support—for the fastest growing section of the curriculum across the country. Complete integration of print and web components allows the accompanying site to act as an extension of the text. Interactive cases, project-based activities, and new content is regularly updated by the

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Overview

Siegel offers a comprehensive textbook—complemented by extensive online support—for the fastest growing section of the curriculum across the country. Complete integration of print and web components allows the accompanying site to act as an extension of the text. Interactive cases, project-based activities, and new content is regularly updated by the author.

Product Details

ISBN-13:
9780618519996
Publisher:
Cengage Learning
Publication date:
06/06/2005
Edition description:
New Edition
Pages:
448
Product dimensions:
2.95(w) x 3.62(h) x 0.35(d)

Related Subjects

Table of Contents

Module I. An Introduction to the Internet and the Environment of Internet Marketing 1. A Marketing Perspective in the Internet Age 2. Internet Fundamentals: Operations, Management, the Web, and Wireless 3. Identifying Internet Users 4. Taking Marketing to the Net 5. Legal and Ethical Issues; Privacy and Security Concerns 6. Taking Internet Marketing International Module II. Information for Competitive Marketing Advantage 7. Taking Marketing Research to the Net 8. Using Data Tools to Enhance Performance Module III. The Internet Marketing Mix 9. Product in the Internet Marketing Mix 10. Price in the Internet Marketing Mix 11. Place in the Internet Marketing Mix 12. Promotion in the Internet Marketing Mix Module IV. Internet Marketing Action Plans 13. The Web Marketing Plan 14. Marketing Site Development: Content, Design, and Construction

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