Internet Marketing / Edition 3

Internet Marketing / Edition 3

by Charles F. Hofacker
     
 

View All Available Formats & Editions

ISBN-10: 0471390518

ISBN-13: 9780471390510

Pub. Date: 06/28/2000

Publisher: Wiley

* Online Activities. Each chapter in this text has an Online Activities section tied to research activities using the Interactive Journal. By using the Interactive Journal to complete the exercises, readers can gain a better understanding of the chapter topics while becoming familiar with the features and strengths of the Interactive Journal.

• The purchase

Overview

* Online Activities. Each chapter in this text has an Online Activities section tied to research activities using the Interactive Journal. By using the Interactive Journal to complete the exercises, readers can gain a better understanding of the chapter topics while becoming familiar with the features and strengths of the Interactive Journal.

• The purchase of the textbook allows the reader four months of access to the Wall Street Journal Interactive Edition.

• The Internet is unsurpassed in its ability to point readers to live examples of the main points.

Product Details

ISBN-13:
9780471390510
Publisher:
Wiley
Publication date:
06/28/2000
Edition description:
REV
Pages:
176
Product dimensions:
7.58(w) x 9.31(h) x 0.34(d)

Related Subjects

Table of Contents

INTRODUCTION TO MARKETING ON THE INTERNET.

Categories of Internet Marketing.

What Exactly Is the Internet.

Web Browser Software.

COMMUNICATING WITH CONSUMERS ONLINE.

Using the Internet to Communicate.

How to Create a Web Page.

Web Communications Strategy.

Human Information Processing of Web Sites.

What a Web Site Should Look Like.

Web Site Copy.

Advertising Banners.

COMPUTER-MEDIATED SELLING.

Shopping on the Internet.

Business-to-Business Internet Marketing.

Online Selling Strategies.

The Mechanics of Electronic Commerce.

PROVIDING WEB CONTENT.

The Content Site Visitor.

Strategies for Providing Content.

Legal and Ethical Issues.

Web Log Data.

NEW FUNCTIONS, NEW BUSINESSES.

The Digital Future.

Glossary.

Index.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >