Internet Marketing for Dummies

Internet Marketing for Dummies

by Frank Catalano, Bud E. Smith
     
 
The secrets of effective e-mail campaigns — revealed

Includes an 18-page directory of Net marketing resources

Your fun and easy guide to Internet marketing that gets results Whether you're a brick-and-mortar business or a dot-com startup, effective marketing these days has to include an Internet component. That's where this friendly guide comes in.

Overview

The secrets of effective e-mail campaigns — revealed

Includes an 18-page directory of Net marketing resources

Your fun and easy guide to Internet marketing that gets results Whether you're a brick-and-mortar business or a dot-com startup, effective marketing these days has to include an Internet component. That's where this friendly guide comes in. From setting up a killer site to making the most of e-mail, banner ads, and online PR, it shows you step-by-step how to turn the Net into a terrific marketing tool.

Discover how to: Win the new domain name game Turn your site into a marketing vehicle Avoid e-mail marketing blunders Create a winning Internet ad campaign Generate buzz with Web PR

The Dummies Way Explanations in plain English "Get in, get out" information Icons and other navigational aids Tear-out cheat sheet Top ten lists A dash of humor and fun

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Product Details

ISBN-13:
9780764507786
Publisher:
Wiley
Publication date:
11/28/2000
Series:
For Dummies Series
Pages:
360
Product dimensions:
7.44(w) x 9.21(h) x 0.93(d)

Meet the Author

Frank Catalano is an Internet marketing consultant and media commentator. Bud Smith is a longtime Web professional whose books include Creating Web Pages For Dummies®, 5th Edition.

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