Internet Marketing Methods Revealed: The Complete Guide to Becoming an Internet Marketing Expert

Overview

This is a carefully-tested, well-crafted, and complete tutorial on a subject vital to Web developers and marketers. This book teaches the fundamentals of online marketing implementation, including Internet strategy planning, the secrets of search engine optimization (SEO), successful techniques to be first on Google and Yahoo! search engines, vertical portals, effective online advertising, and innovative e-commerce development.

This book will help you understand the e-business ...

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Overview

This is a carefully-tested, well-crafted, and complete tutorial on a subject vital to Web developers and marketers. This book teaches the fundamentals of online marketing implementation, including Internet strategy planning, the secrets of search engine optimization (SEO), successful techniques to be first on Google and Yahoo! search engines, vertical portals, effective online advertising, and innovative e-commerce development.

This book will help you understand the e-business revolution as it provides strong evidence and practical direction in a friendly and easy-to-use self-study guide. Respected author and educator Miguel Todaro has created a complete introduction to Internet marketing that is informative, clear, and insightful. The book is the result of several years of research and deep professional experience implementing online solutions for major corporations. Written in an instructive way, you will find fundamental concepts explained along with detailed diagrams. Many short examples illustrate just one or two concepts at a time, encouraging you to master new topics by immediately putting them to use.

Finally, you will learn and understand why large and mid-size corporations in North America have redistributed more than $15 billion of their advertising budgets from traditional promotional activities to Internet marketing initiatives. Discover why online users spent more than $112 billion last year (U.S. and Canada) and how you can be part of this successful business highway that is redefining the future of the world's digital economy.

Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president’s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 338 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.

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Product Details

  • ISBN-13: 9781601382658
  • Publisher: Atlantic Publishing Group Inc.
  • Publication date: 11/3/2008
  • Pages: 336
  • Product dimensions: 6.00 (w) x 8.90 (h) x 1.00 (d)

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Sort by: Showing all of 9 Customer Reviews
  • Posted August 10, 2009

    more from this reviewer

    Nailed it!

    Now, let me be honest, I am a skeptic of any "secrets" or "tricks" revealed in any book. Throw in the term "internet marketing" and you can add another dose of skepticism. But, Todaro threads the needle here and has put together an excellent resource that is not only full of excellent outreach ideas, search engine optimization tactics, and an understanding of pay per click advertising. But, most importantly, Todaro puts all of these methods and tactics in context with a grounded explanation of how the market functions in relation to the tactics and tools.

    For me, this was key. Understanding the market relationship to the tools and not solely a step-by-step prescription was huge. I didn't want a panacea, but an understanding of how to use these tools to help catapult my reach in my market niche. Todaro nailed it.

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  • Posted June 2, 2009

    A how-to guide to best market your business online

    Internet Marketing Methods Revealed by Miguel Todaro is more than just a how to guide to promoting your business on the Internet. It gives you an evolution of marketing online, tells you why it's a good time to learn how to make the most of it, and then it helps you to learn how to do it. Rather than give you step by step instructions the book teaches you how to understand why something works, and what specifically searchers and search engines are picking up on. It doesn't ask you to take advice based on faith; rather it teaches you how and why you need to adjust your website to best promote your business. Todaro's book will help you keep up with the Internet.

    Todaro's book provides everything you need to take your business to the next level with Internet marketing. He discusses keywords and how to select which ones to use and which ones not to. Multiple word keywords and phrases are the best, while single words often have too many hits so that it's almost impossible to get your site to come up in the first page of Google hits. All types of ads are mentioned, from the annoying and virtually useless pop-up ad, to the more profitable pay per click style. This book will teach you how to formulate a good headline and text for a PPC ad that will actually get clicked. Newsletters, affiliate programs, and e-mail marketing are all mentioned as well, with in depth analysis of how best to use these methods to develop a winning marketing strategy. The focus is on drawing the potential customers out there to your site, rather than just bumping up traffic statistics with users that may not have any real interest in buying something from you.

    Anyone looking to expand their business by marketing on the Internet would benefit from reading this book. If you're not marketing your business on the Internet, you'd definitely benefit from reading this book, because Internet marketing hasn't even reached critical mass yet and is already outshining television, radio, and print advertisements. Online sales are going up every year, and the most successful businesses are set up to utilize this growing market.

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  • Posted April 28, 2009

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    Lots of Information

    In the 21st century internet marketing has become an important way for businesses to reach new consumers and potential customers. Being able to market successfully online is vital for all kinds of business development. In "Internet Marketing Methods Revealed: The Complete Guide to Becoming an Internet Marketing Expert", Miguel Todaro examines all aspects of creating, implementing, evaluating, and optimizing internet marketing.

    In this book, Todaro offers unique, new strategies for attacking the online market head-on. He includes a thorough guide to help you create effective marketing with the maximum number of views possible. There are great samples that serve as templates. Todaro emphasizes the importance of creating traffic for your internet marketing and offers advice and tools for getting people to view your site. Some of the more technical parts of the book are easy to understand and there is so much useful information that I am surprised the book isn't twice as long.

    This is a great book for anyone looking to maximize search engine hits, and get more internet traffic directed towards their site. Todaro does a great job of explaining internet marketing strategies and methods while providing ideas for successfully utilizing the tools available.

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  • Posted March 30, 2009

    more from this reviewer

    Comprehensive

    The Internet has dramatically changed the way successful entrepreneurs do business in today's digital economy. It is now possible (and essential) to advertise and sell goods and services directly to the consumer. Experienced Internet marketer Miguel Todaro provides an easy to follow, practical step-by-step model that any business owner can use to identify and target the potential customers among the millions of people who surf the web daily.

    Traditional marketing versus digital marketing is explained, the importance of search engine optimization (SEO) and a practical implementation guide is offered as well as information on how to optimize one's web site. The chapters (there are twenty) are well written and there is a helpful glossary included. Internet Marketing Methods Reveal is truly "the complete guide to becoming an Internet marketing expert."

    Also, part of the profits from this book will be donated to The Humane Society of the United States in honor of "Bear" a rescued dog who served as "Vice President of Sunshine" at Atlantic Publishing until his recent death.

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  • Posted March 30, 2009

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    Eliminates the mystique surrounding Internet Marketing

    The world of 'Internet Marketing' can sometimes seemed filled with ambiguity and contradictions. Thank goodness for books like Internet Marketing Methods Revealed by Miguel Todaro. Dubbed as 'The Complete Guide to Becoming an Internet Marketing Expert', this manual eliminates the mystique surrounding topics like search engine optimization, pay per click advertising, and direct email marketing.

    Increasing traffic to one's website is an obvious priority for businesses that operate online; Todaro spends much of his book effectively outlining ways to accomplish this. However, a key differentiator for this book is that the author also helps the reader to understand the difference between site traffic and potential clients. "The distress about people coming to the site was removed after the year 2000," Todaro states. "Today's worry is the quality of the audience and the chance to make them convert from potentials to clients." In Internet Marketing Methods Revealed, the author teaches readers to make the distinction between what Todaro calls "good traffic" and simply "traffic."

    While expertly navigating readers through terms like blogging, banner advertising, and viral marketing, this book helps make sense of a confusing field and helps the average Joe become savvy and confident online.

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  • Posted March 23, 2009

    more from this reviewer

    Comprehensive Marketing book for those with an Internet Presence

    Internet Marketing Methods Revealed, The Complete Guide to Becoming an Internet Marketing Expert; book; Miguel Todaro; Atlantic Publishing Group, Inc.; 338 pgs.
    Review: Brick ONeil
    One phrase that I would use with Miguel Todaro's book is "In-Depth". In this Internet Marketing book, Miguel leaves no stone unturned. If, after reading, studying and putting into practice his sage advice, you don't have significant new growth for your business, you can't blame the author.
    In this detailed Marketing book, Todaro discusses in-depth SEO (Search Engine Optimization), Optimization, PPC (pay per click), Keywords, Ads, Newsletters, E-Mail Marketing, E-Commerce Strategy, CMS (Content Management Systems), flash and SEO. His most discussed subject is PPC (pay per click) Marketing, devoting five of his twenty chapters to it.
    Todaro discusses HTML quite a bit, for those that are more than spectators or have more than a passing interest in developing their own (or work in the field of Marketing or computer languages) web pages, marketing, PPC, etc. This book is more for the professional Internet Marketer than a casual observer or beginner.
    If you're wondering how to start Marketing your business or service on the internet, or are looking for a chapter or two to get a good idea of what Miguel Todaro is all about, a good place to start is his chapters on submitting your website to Internet Search Engines and Keywords. Keywords are of a vital importance to getting good traffic to your website.
    These two chapters could help even the most novice Internet Marketer successfully build traffic to their website, business or service.
    With as much detail as Miguel Todaro goes into, this is more geared towards other professional Internet Marketers (or, at the very least, towards those who have a more passing acquaintance with HTML, PPC and the like). I would rate this book a 5, if only for the two chapters on submission and keywords.

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  • Posted January 6, 2009

    Get ready to market

    The Internet has transformed the way people receive and distribute information. It¿s also served to accelerate the way businesses try to exploit this technological advantage. Unfortunately, many companies were slow to recognize the benefits of operating online and thus were faced with the challenge of catching up to their rivals. <BR/><BR/>Internet Marketing Methods Revealed by Miguel Todaro is a useful tool to begin building a successful approach to that challenge. Understanding how to operate in the world of cyber-business requires knowledge of basic tactics, the development of an operational plan and the creativity to set them in motion. This book covers all the important areas that an Internet entrepreneur will need to know in order to optimize his or her chance for success. <BR/><BR/>The book is a well-constructed road map that includes valuable inside information, presented with layman¿s clarity. There is ample explanation of relevant industry terms along with tables and graphics to further illustrate important points. The reader will also benefit from links to other sources, along with recommended downloads to further enhance the learning process.<BR/><BR/>All in all, there is a plethora of interesting facts and figures. Some jargon and abbreviations may be confusing to the newcomer to Internet marketing, but they don¿t distract the reader from the pertinent points. Anyone looking for primer into the world of Internet marketing will benefit from this easy read.

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  • Posted December 10, 2008

    Helpful For Anyone In Business

    In this book, Miguel Todaro does a phenomenal job explaining how to use internet marketing to its full potential. Todaro discusses the numerous benefits which a company can obtain through using internet marketing to sell themselves in the 21st. He describes taking advantage of the constant low cost which the internet offers, the ability to track a customer¿s purchase habits, the huge potential Return On Investment, and the countless other opportunities that the internet provides.<BR/><BR/>Todaro also does a great job explaining search engines and how they work. He is particularly helpful when detailing the best way to create a website so that the keywords a potential customer enters will lead them your business¿ website. Todaro also tells how you can analyze your competition¿s keywords that way you can compete more effectively against them.<BR/><BR/>In addition to that, there is an extremely illuminating chapter on how to optimize your website. Todaro goes through ten basic areas which should be addressed to ensure that your website is running at peak performance. Headlines, titles, footers, and other vital website components are addressed in this section. Also, later in the book, link popularity and the ways your site can gain greater link popularity are discussed (gaining greater link popularity will cause search engines to rank you higher when they return search results). The strategies described here are a must for anyone looking to grow their business¿ exposure on the internet. But, these are only a few ways that the book details on internet marketing. There is some much useful information here that anyone who is in business or is looking to promote their website should read this book.

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  • Posted December 2, 2008

    Practical book filled with winning internet marketing tips

    Look no further for a well-researched useful book written by a leading expert in internet marketing who has earned millions for his clients using a series of steps that work. The author notes the importance of this subject matter -- internet marketing has not yet reached the critical mass and today, offers a market of 1 billion users daily, 3.4 billion sites with 1,780 new websites joining the internet each day.<BR/><BR/>This book is packed with ideas about how to crack internet marketing using search engine optimization (SEO) to improve the volume and quality of traffic to websites from search engines such as Google, Yahoo!, MSN Search and Ask.com. Without giving away too much of this book¿s tips, his golden rule for SEO: the more links that link to your website, the higher your rankings will be in search engines. A whole chapter is dedicated to the important concept of keywords ¿ with the author noting that users¿ keywords fall into three ¿types:¿ browsing, buying and association.<BR/><BR/>This is not a technical book but a practical guide for anyone who wants to drive traffic to their website. Some helpful html coding is listed along with screen shots and diagrams. It flows logically from marketing strategies, integrating marketing with media relations, direct email marketing campaigns, pay-per-click campaigns to closing the deal with on-line payment and shopping cart best practices. Four out of five for an easy-to-read book a high quality tips.

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