Internet Marketing Success for Information Technology Companies: Proven Online Techniques to Increase Sales and Profits for Hardware, Software and Networking Companies

Internet Marketing Success for Information Technology Companies: Proven Online Techniques to Increase Sales and Profits for Hardware, Software and Networking Companies

by Barry D. Silverstein
     
 

Companies in the information technology (IT) field-software, hardware, and networking suppliers-have a natural affinity for the Internet. This book is a how-to guide filled with proven strategies, tactics, and tips devoted strictly to the IT industry's Internet marketing needs. Topics discussed include making the most of the company Web site, using search tools and… See more details below

Overview

Companies in the information technology (IT) field-software, hardware, and networking suppliers-have a natural affinity for the Internet. This book is a how-to guide filled with proven strategies, tactics, and tips devoted strictly to the IT industry's Internet marketing needs. Topics discussed include making the most of the company Web site, using search tools and newsgroups for promotion, on-line advertising, on-line fulfillment and customer service, partnering on the Internet, integrating on-line and off-line marketing, and more. Case studies make this book an interesting as well as essential read for managers and marketers. Barry Silverstein is CEO of Directech eMerge, a multimillion-dollar direct E-marketing agency, and has worked with Xerox, Epsilon, 3Com, Motorola, Compaq, IBM, Sun Microsystems, and others in the IT field. He is the author of Direct Marketing Lessons You Shouldn't Have Learned the Hard Way and Business to Business Internet Marketing. He lives in Acton, Massachusetts.

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Editorial Reviews

Ann Schuster
tons of tips and techniques that will slightly change your approach and greatly change your results.
—product manager, Global Marketing, GE Information Services
Maureen Daniel
Real life examples and practical applications illustrate the keys to marketing success for all technology companies. This is one resource that should be used by all members in your marketing department.
—senior technical account manager, Siebel Systems, Inc.

Product Details

ISBN-13:
9781885068460
Publication date:
07/28/2000
Series:
Internet Marketing Series
Pages:
300
Product dimensions:
7.00(w) x 8.95(h) x 1.12(d)

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