Internet Marketing Success for Information Technology Companies: Proven Online Techniques That Increase Sales and Profits for Hardware,Software and Networking Companies

Internet Marketing Success for Information Technology Companies: Proven Online Techniques That Increase Sales and Profits for Hardware,Software and Networking Companies

by Barry Silverstein
     
 

While information technology (IT) companies have a special affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential. Addressing the specific Internet marketing needs of IT companies and written for IT marketing pros, this how-to guide shows how to make the best of a Web site, get the most out of online advertising

Overview


While information technology (IT) companies have a special affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential. Addressing the specific Internet marketing needs of IT companies and written for IT marketing pros, this how-to guide shows how to make the best of a Web site, get the most out of online advertising and e-mail marketing, build a Web community, and participate in affiliate marketing programs. Numerous case studies from IT companies are used to illustrate the concepts.

Product Details

ISBN-13:
9781885068675
Publisher:
Maximum Press
Publication date:
09/28/2001
Edition description:
Second edition
Pages:
425
Product dimensions:
7.00(w) x 9.00(h) x 0.90(d)

Related Subjects

Meet the Author


Barry Silverstein is the CEO of Directech/eMerge, a business-to-business direct and e-marketing agency, and the author of Business-to-Business Internet Marketing and Direct Marketing Lessons You Shouldn't Have Learned the Hard Way. He lives in Acton, Massachusetts.

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