Internet Marketing Tips for Busy Executives: Simple Ways to Improve Your Internet Presence

Overview

Anyone from a small business owner to a senior marketing executive will find that Internet Marketing Tips for Busy Executives offers simple Internet marketing techniques to develop an active, effective website.

A minority of the businesses in the United States has an Internet presence, and fewer than half of these companies are seeing a significant return on their Internet marketing efforts. Why? Because these businesses don't know how to market their sites effectively to their ...

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Overview

Anyone from a small business owner to a senior marketing executive will find that Internet Marketing Tips for Busy Executives offers simple Internet marketing techniques to develop an active, effective website.

A minority of the businesses in the United States has an Internet presence, and fewer than half of these companies are seeing a significant return on their Internet marketing efforts. Why? Because these businesses don't know how to market their sites effectively to their target audience. They either take the "If you build it, they will come" approach or they expect their website developers to do the marketing for them.

Unfortunately, most developers are graphic artists, not marketing specialists. The tips included in this book are intended to give those with minimal knowledge of Internet marketing techniques a simple way to develop an active, effective website. Anyone from a small business owner to a senior marketing executive within a large, global organization can use this book to quickly and easily make their company website better.

Added bonus: because the Internet is a dynamic and rapidly changing medium, buyers of this book also receive access to free online updates and additions to ensure their copy of this publication remains current until the next edition is published.

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Product Details

  • ISBN-13: 9780595100194
  • Publisher: iUniverse, Incorporated
  • Publication date: 8/4/2000
  • Pages: 116
  • Product dimensions: 5.00 (w) x 8.00 (h) x 0.28 (d)

Table of Contents

Why This Book? 1
Plan Ahead 5
Development Hints 11
Content Is Critical 25
Tactical Tips 39
Advertising Can Work 55
Search Engine Strategies 63
Maintenance Room 73
Portals and Virtual Communities 77
A Few Basics on E-Commerce 83
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