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Internet Prophets: Enlightened E-Business Strategies for Every Budget
     

Internet Prophets: Enlightened E-Business Strategies for Every Budget

by Mary Diffley, Ivan R. Misner (Foreword by)
 

Meant as a guide for anyone interested in finding a place on the Internet frontier, this book covers every important facet of e-business and provides companies with specific actions to take based on actual dollar amounts they are prepared to invest. At the heart of this book are four guides created to showcase e-business strategies that work. Each speaks to a

Overview


Meant as a guide for anyone interested in finding a place on the Internet frontier, this book covers every important facet of e-business and provides companies with specific actions to take based on actual dollar amounts they are prepared to invest. At the heart of this book are four guides created to showcase e-business strategies that work. Each speaks to a certain level of investment—throughout the book the prophets provide tailored e-business advice and effective strategies for every budget. Topics covered include online shopping, planning for web site development, web content, marketing and advertising, and defining success.

Editorial Reviews

From the Publisher

“A superb book . . . full of insights into the Internet and ways to translate those insights into profits.” —Jay Conrad Levinson, author of the Guerrilla Marketing series

Product Details

ISBN-13:
9780910965552
Publisher:
Information Today, Inc.
Publication date:
11/28/2001
Pages:
345
Product dimensions:
7.00(w) x 9.50(h) x 0.76(d)

Meet the Author


Mary Diffley is the founder of United Computer Specialists, an Internet services company. She has published dozens of articles in publications such as the Rockland Review and the Hudson Valley Business Journal. She lives in Tappan, New York.

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